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The back of the napkin : solving problems and selling ideas with pictures / Dan Roam
Resource type: Ressourcentyp: BuchBookLanguage: English Publisher: New York : Portfolio, 2009Edition: expanded edDescription: xv, 282 S. : IllISBN:- 9781591843061
- 658.403
- 658.4/03
- HD30.29
Contents:
Summary: Tries to enhance analytical skills by building up one's intrinsic abilities in a primer for business leaders on how to develop ideas and enable faster results using to-the-point visual methodsCall number: Grundsignatur: 2010 A 5096PPN: PPN: 1604862106
I: Introductions : anytime, anyone, anywhere: solving problems with pictures -- A whole new way of looking at business -- Which problems, which pictures, and who is "we"? -- A gamble we can't lose: the four steps of visual thinking -- II: Discovering ideas : looking better, seeing sharper, imagining further: tools and rules for good visual thinking -- No thanks, just looking -- The six ways of seeing -- The sqvid: a practical lesson in applied imagination -- Frameworks for showing -- III: Developing ideas : the visual thinking MBA: putting visual thinking to work -- Showing and the visual thinking MBA -- Who are our customers? : pictures that solve a who/what problem -- How many are buying? : pictures that solve a how much problem -- Where is our business? : pictures that solve a where problem -- When can we fix things? : pictures that solve a when problem -- How can we improve our business? : pictures that solve a how problem -- Why should we even bother? : pictures that solve a why problem -- IV: Selling ideas : it's showtime -- Everything I know about business I learned in show-and-tell -- Drawing conclusions.
| Item type | Home library | Collection | Shelving location | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|---|
| Freihandbestand ausleihbar | Bibliothek Campus Süd | allg 5.05 | Lesesaal Geisteswissenschaften (LSG) | 2010 A 5096 | Available | 50353866090 |
Total holds: 0