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Winning at new products : creating value through innovation / Robert G. Cooper

Contributor(s): Resource type: Ressourcentyp: BuchBookLanguage: English Publisher: New York, NY : Basic Books, c2011Edition: 4. edDescription: XV, 391 S. : graph. Darst. ; 24 cmISBN:
  • 0465025781
  • 9780465025787
Subject(s): Additional physical formats: 9780465025848 | 0465025846 | Erscheint auch als: Winning at new products. Online-Ausgabe 4. ed., completely rev. and updated. New York : Basic Books, 2011. Online-Ressource (xv, 391 p.)DDC classification:
  • 658.575
  • 658.5/75
RVK: RVK: QP 624LOC classification:
  • HF5415.153
Summary: "For more than two decades, Winning at New Products has served as the bible for product developers everywhere. In this fully updated and expanded edition, Robert Cooper demonstrates why consistent product development is so vital to corporate growth and how to maximize your chances of success."--P. [4] of coverCall number: Grundsignatur: 2016 A 590(4)PPN: PPN: 1613483813
Holdings
Item type Home library Collection Shelving location Call number Status Date due Barcode
Freihandbestand ausleihbar Bibliothek Campus Süd wirt 6 Lesesaal Wirtschaftswissenschaften und Informatik (LSW) 2016 A 590(4) Checked out 13.10.2025 53166602090
Total holds: 0
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