Custom cover image
Custom cover image

Marketing management / Philip Kotler (Northwestern University), Kevin Lane Keller (Dartmouth College)

By: Contributor(s): Resource type: Ressourcentyp: BuchBookLanguage: English Series: Always learningPublisher: Boston ; Columbus ; Indianapolis ; New York ; San Francisco ; Amsterdam ; Cape Town ; Dubai ; London ; Madrid ; Milan ; Munich ; Paris ; Montréal ; Toronto ; Delhi ; Mexico City ; São Paulo ; Sydney ; Hong Kong ; Seoul ; Singapore ; Taipei ; Tokyo : Pearson, [2016]Copyright date: © 2016Edition: 15, global editionDescription: 714, A14, E58, G10, I36 Seiten : Illustrationen, DiagrammeISBN:
  • 1292092629
  • 9781292092621
Subject(s): Additional physical formats: Erscheint auch als: Marketing management. Online-Ausgabe 15th edition, global edition. Boston : Pearson, 2016. 1 Online-Ressource (714 Seiten) | Erscheint auch als: Marketing Management, Global Edition. Online-Ausgabe 15th ed. Harlow, United Kingdom : Pearson Education Limited, 2015. 1 online resource (833 pages)DDC classification:
  • 658.8
RVK: RVK: QP 600LOC classification:
  • HF5415.13
Call number: Grundsignatur: 2005 E 965(15,G)PPN: PPN: 1615398600
Holdings
Item type Home library Collection Shelving location Call number Status Barcode
Freihandbestand ausleihbar Bibliothek Campus Süd wirt 5.8 Lesesaal Wirtschaftswissenschaften und Informatik (LSW) 2005 E 965(15,G) Available 51856667090
Total holds: 0
KIT – The University in the Helmholtz Association                         Home | Impressum | Datenschutz | Barrierefreiheit | KIT