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Health Communication / by Richard K. Thomas

Contributor(s): Resource type: Ressourcentyp: Buch (Online)Book (Online)Language: English Series: SpringerLink BücherPublisher: Boston, MA : Springer Science+Business Media, Inc, 2006Description: Online-Ressource (VIII, 212 p, digital)ISBN:
  • 9780387261164
Subject(s): Additional physical formats: 9780387261157 | Buchausg. u.d.T.: Health communication. New York : Springer, 2006. VIII, 212 S.DDC classification:
  • 613
  • 614
  • 610.69/6
RVK: RVK: XF 1003LOC classification:
  • RA1-1270
  • R118
NLM classification:
  • W 84.1
DOI: DOI: 10.1007/b136859Online resources:
Contents:
1.Introduction to health communication2.The changing sociocultural context3.The changing healthcare context4.The history of health communication5.Health communication audiences6.Understanding health behavior7.Understanding communication8.Steps in the health communication process9.Traditional approaches to health communication10.Contemporary approaches to health communication11.Case studies in health communication12.Evaluating the impact of health communication13.The future of health communication.
Summary: Health professionals have developed a growing appreciation of the critical role that communication plays in healthcare. This work features: basic theory and concepts underlying the health communication field; real-world strategies for designing, implementing, and evaluating programs; sidebars, glossary, Web links, and other toolsPPN: PPN: 1646581105Package identifier: Produktsigel: ZDB-1-SMI | ZDB-2-SME
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