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Customer Integration in Industrial Innovation Projects / by Patricia Sandmeier
Contributor(s): Resource type: Ressourcentyp: Buch (Online)Book (Online)Language: English Series: SpringerLink BücherPublisher: Wiesbaden : Betriebswirtschaftlicher Verlag Dr. Th. Gabler / GWV Fachverlage GmbH, Wiesbaden, 2008Description: Online-Ressource (XIX, 268p. 56 illus, digital)ISBN:- 9783834997463
- 658.514
- 658.8/02
- 658.802
- 658.8/02 658.802
- HD28-70
- HF5415.15
Contents:
Summary: Patricia Sandmeier demonstrates how a transfer of elements from Extreme Programming to the development practice of industrial products can improve customer integration activities in the product innovation process and the innovativeness of the resulting new products. Dr. Patricia Sandmeier promovierte bei Prof. Dr. Oliver Gassmann am Institut für Technologiemanagement der Universität St. Gallen, Schweiz. Sie ist Vorstandsassistentin bei ABB Schweiz.Summary: The development of product innovations is permanently challenged by the customers' rapidly evolving demand for new products and technologies. New approaches for integrating customers into the product innovation process are required and have been exemplified in a software engineering context by Extreme Programming. Patricia Sandmeier demonstrates how a transfer of elements from Extreme Programming to the development practice of industrial products can improve customer integration activities and the innovativeness of the resulting new products. Based on an in-depth case study analysis of two industrial firms and two technical service firms she presents a conceptual model for the integration of customer contributions into the product innovation process. Finally, the author proposes a product innovation process based on discrete product development steps as well as a 'customer-centered innovation cell' enabling the development of truly innovative product solutions together with customers.PPN: PPN: 1647420970Package identifier: Produktsigel: ZDB-2-SBE
Foreword; Preface; Index; CONTENTS; List of Figures; List of Figures; List of Tables; List of Tables; List of Abbreviations; 1 Introduction; 1.1 Motivation and research goal; 1.1.1 Relevance of research subject; Figure 1-1 Impact of customer integration on project costs; 1.1.2 Deficits in current research; 1.1.3 Research objective; 1.2 Research concept; 1.2.1 Research classification; 1.2.2 Research methodology; Table 1-1 Overview of empirical data set; Figure 1-2 Process of data coding and analysis for theory building; 1.3 Thesis structure; Figure 1-3 Thesis structure
1.4 Terms and definitions1.4.1 Product innovation processes, new product development, and innovationfront-end; 1.4.2 Customers, product users, and product buyers; Figure 1-4 Overview of developer, customer, product user, and product buyer; 2 Customer integration into product innovation: state-of-the-art in research; Figure 2-1 Outline of chapter 2; Figure 2-2 Overview of the interplay of the relevant literature streams; 2.1 Insights on customer integration from organizational learning theory; Figure 2-3 Cognitive and behavioral perspectives on product innovations
2.2 Literature on the process organization of product innovation2.2.1 Sequential new product development; 2.2.2 Experimental new product development; Table 2-1 Compression versus experiential models; 2.2.3 Success factors for new product development; Table 2-2 Success factors for new product development; 2.2.4 Innovation front-end management; Table 2-3 Literature pertaining to the innovation front-end; 2.3 Literature on the structural organization of customer integration; 2.3.1 Customer integration impact on product innovation; 2.3.2 Organizational prerequisites for customer integration
Table 2-4 Literature on intercompany prerequisites for customer integration2.3.3 The lead user concept and other customer integration methods; Table 2-5 Literature on intracompany prerequisites for customer integration; Figure 2-4 Schematic of lead users' position in the life cycle of a new product; 2.4 Literature on the incorporation of customer contributions into product innovation; 2.4.1 Access to customer contributions; Figure 2-5 Accessibility and abstractness of customer contributions; Figure 2-6 Customer value hierarchy; Figure 2-7 Locus of initiative of customer integration
2.4.2 Customer participationTable 2-6 Customers' contributions and resulting managerial challenges; Table 2-7 Literature review on customer roles and contributions in product innovations; 2.5 Overall contributions and limitations of the existing literature; 3 Reference framework development based on Extreme Programming; 3.1 Introduction to Extreme Programming; 3.1.1 Extreme Programming and agile software development; Figure 3-1 Outline of chapter 3; 3.1.2 Extreme Programming process, practices, and planning; Figure 3-2 Classic versus agile software development methodologies
Figure 3-3 Classic software development process versus Extreme Programming process
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