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Sourcing of Services : International Aspects and Complex Categories / by Lydia Bals

Contributor(s): Resource type: Ressourcentyp: Buch (Online)Book (Online)Language: English Series: SpringerLink BücherPublisher: Wiesbaden : Gabler Verlag / GWV Fachverlage GmbH, Wiesbaden, 2008Description: Online-Ressource (XV, 117p. 13 illus, digital)ISBN:
  • 9783834981462
Subject(s): Additional physical formats: 9783834911902 | Buchausg. u.d.T.: Sourcing of services. 1. ed. Wiesbaden : Gabler, 2008. X, 117 S.DDC classification:
  • 658.5
  • 658.4058
RVK: RVK: QP 620 | QP 530LOC classification:
  • HD28-70
  • HD2365
DOI: DOI: 10.1007/978-3-8349-8146-2Online resources:
Contents:
Preliminary; Introduction; Offshoring: Dimensions and Diffusion of a New Business Concept; A Theoretical Approach to Problems in Buying Agency Services; Barriers of Purchasing Involvement in Marketing Service Procurement; Back matter
Summary: Lydia Bals identifies different types of offshoring, concluding that the buy option of offshore outsourcing versus hybrid or make options is directly related to purchasing. Her in-depth analysis specifically focuses on the sourcing of marketing services. In this context, the investigations of purchasing/marketing integration provide a conceptual model of barriers to purchasing involvement in sourcing of services. Moreover, she seeks to shed light on issues of providing incentives for advertising agencies from an agency theory perspective.Summary: Lydia Bals identifies different types of offshoring, concluding that the buy option of offshore outsourcing versus hybrid or make options is directly related to purchasing. Her in-depth analysis specifically focuses on the sourcing of marketing services. In this context, the investigations of purchasing/marketing integration provide a conceptual model of barriers to purchasing involvement in sourcing of services. Moreover, she seeks to shed light on issues of providing incentives for advertising agencies from an agency theory perspective. Dr. Lydia Bals promovierte bei Prof. Dr. Christopher Jahns am SVI-Stiftungslehrstuhl für Einkauf, Logistik und Supply Chain Management der European Business School Schloß Reichartshausen. Sie ist heute als Post-Doc Visiting Scholar an der Columbia Business School, Columbia University (New York, U.S.A.), tätig.PPN: PPN: 1647677106Package identifier: Produktsigel: ZDB-2-SBE
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