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The Value of Information Updating in New Product Development / by Christian Artmann

By: Resource type: Ressourcentyp: Buch (Online)Book (Online)Language: English Series: SpringerLink Bücher | Lecture notes in economics and mathematical systems ; 620Publisher: Berlin, Heidelberg : Springer-Verlag Berlin Heidelberg, 2009Description: Online-Ressource (XVIII, 208 p. 41 illus, online resource)ISBN:
  • 9783540938330
Subject(s): Additional physical formats: 9783540938323 | Erscheint auch als: The value of information updating in new product development. Druck-Ausgabe Berlin : Springer, 2009. XVIII, 208 S.DDC classification:
  • 519
  • 658.575
MSC: MSC: *91-02 | 91B44RVK: RVK: QP 624LOC classification:
  • T57-57.97
  • HF5415.153
DOI: DOI: 10.1007/978-3-540-93833-0Online resources:
Contents:
185704_1_EN_1_Chapter_OnlinePDF.pdf; 185704_1_EN_2_Chapter_OnlinePDF.pdf; 185704_1_EN_3_Chapter_OnlinePDF.pdf; 185704_1_EN_4_Chapter_OnlinePDF.pdf; 185704_1_EN_5_chapter_OnlinePDF.pdf; 185704_1_EN_6_Chapter_OnlinePDF.pdf; 185704_1_EN_A_Chapter_OnlinePDF.pdf; 185704_1_EN_B_Chapter_OnlinePDF.pdf; 185704_1_EN_C_Chapter_OnlinePDF.pdf; 185704_1_EN_D_Chapter_OnlinePDF.pdf; 185704_1_EN_BM_Chapter_OnlinePDF.pdf
Summary: Literature Review -- Model Description -- Model Properties -- Numerical Study -- Conclusion -- Statistical Distributions -- Supplement to Performance Variability Limitation -- Supplement to Mean-Variance Update -- Program Listing.Summary: Managing uncertainty in new product development projects for improved valuation and decision making is one of the most complex and challenging problems in operations management. It is important for any corporation depending on the success of new products and innovations. This work shows how uncertainty can be handled and partly resolved by conducting an information update during the development process. It is one of the first comprehensive models that combine statistical decision theory in form of Bayesian analysis with a real options framework for projects exposed to different sources of uncertainty. The proposed framework makes an important theoretical contribution in addressing this problem, while at the same time being of significant value to managers who face the difficult task of evaluating and managing complex product development projects.PPN: PPN: 1647894611Package identifier: Produktsigel: ZDB-2-SEB | ZDB-2-SMA | ZDB-2-SXMS | ZDB-2-SBE
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