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Organising User Communities for Innovation Management / by Celine Schulz
Resource type: Ressourcentyp: Buch (Online)Book (Online)Language: English Series: SpringerLink BücherPublisher: Wiesbaden : Gabler Verlag / GWV Fachverlage GmbH, Wiesbaden, 2010Description: Online-Ressource (XVI, 149p. 5 illus, digital)ISBN:- 9783834987112
- Computer Associates International Inc. (New York, NY)
- Softwareindustrie
- Innovationsmanagement
- Social Web
- Soziales Netzwerk
- Wissenstransfer
- Partizipation
- Marktforschung
- Deutschland
- Softwarehaus
- World Wide Web 2.0
- Social Media
- Economics/Management Science
- Leadership
- Management
- Economics
- Industrial management
- 650
- 658.406
- 658.4092 23
- 658.406 658.407124
- HD28-70
- HD58.8
Contents:
Summary: Determinants of Sharing Information in User Communities -- Maximising Benefits from Participating in User Communities -- Selecting User Community Collaborators for Innovation Management -- ConclusionSummary: Firms are increasingly realising the importance of social networks. Such networks of customers can play an essential role in assisting firms to organise and prioritise the pool of user information regarding their needs, feedback on existing products as well as ideas for new products. To profit from these communities, it is essential to understand why they exist, how they function and which goals they pursue. Based on survey data from users who are members in user groups of the management software firm Computer Associates, Celine Schulz examines how groups of users can be organised and leveraged by firms for their innovation processesPPN: PPN: 1650023723Package identifier: Produktsigel: ZDB-2-SBE
Preface; Acknowledgements; Table of Contents; List of Figures; List of Tables; Chapter 1 Introduction; 1.1 Motivation; 1.2 User Communities in the Information Technol-ogy Industry; 1.3 Description of the Dissertation Chapters; Chapter 2 Determinants of Sharing Information in User Communities; 2.1 Introduction; 2.2 The Embeddedness of Economic Action; 2.3 Determinants of Information Sharing; 2.4 Data Source and Variable Description; 2.5 Empirical Analysis; 2.6 Discussion of Findings; Chapter 3 Maximising Benefits from Participating in User Communities; 3.1 Introduction; 3.2 Literature Review
3.3 Determinants of Successful User Communities3.4 Research Methods and Data Description; 3.5 Empirical Analysis; 3.6 Conclusion; Chapter 4 Selecting User Community Collaborators for Innovation Management; 4.1 Introduction; 4.2 Customer Integration in the Innovation Process; 4.3 Characteristics of User Community Collabora-tors; 4.4 Study Setting and Method; 4.5 Data Description; 4.6 Empirical Analysis; 4.7 Discussion of the Findings; Chapter 5 Conclusion; 5.1 Summary; 5.2 Limitations and Future Research; Appendix A; Appendix B; Bibliography;
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