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Collaborative Promotions : Optimizing Retail Supply Chains with Upstream Information Sharing / by Daniela Wiehenbrauk

By: Resource type: Ressourcentyp: Buch (Online)Book (Online)Language: English Series: SpringerLink Bücher | Lecture notes in economics and mathematical systems ; 643Publisher: Berlin, Heidelberg : Springer-Verlag Berlin Heidelberg, 2010Description: Online-Ressource (XX, 153p. 46 illus, digital)ISBN:
  • 9783642133930
Subject(s): Additional physical formats: 9783642133923 | Buchausg. u.d.T.: Collaborative promotions. Berlin : Springer, 2010. XX, 153 S.DDC classification:
  • 658.40301
  • 658.8
RVK: RVK: QP 530 | QQ 440 | QP 540LOC classification:
  • HD30.23
  • HB238
DOI: DOI: 10.1007/978-3-642-13393-0Online resources: Summary: Promotions and Collaboration in Retailing -- Literature Review -- Retailer Competition -- Empirical Analysis -- Conclusion and Managerial InsightsSummary: Promotions are at the same time beloved and feared by both food retailers and branded goods manufacturers in today’s retail environment. Beloved because they attract smart customers and generate an immediate effect on a brand’s sale. Feared because there is uncertainty about the competitors’ behavior and the actual customer demand leading to high forecast errors. For the retailer, this results in a doom loop of over- or understocking with high inventory costs in the supply chain. Collaboration between retailers and the manufacturer disentangles the doom loop. The thesis reveals the appropriate kind and timing of information and develops a so called Competition Index. Inventory in the supply chain is eliminated and the customer is served better at a lower price. Based on a joint inventory and pricing model and an empirical analysis, it shows that the supply chain efficiency gains from collaborative promotions result in a win for customers, retailers and the manufacturerPPN: PPN: 1650081308Package identifier: Produktsigel: ZDB-2-SBE
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