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Open and Closed Innovation : Different Cultures for Different Strategies / by Philipp Herzog

By: Resource type: Ressourcentyp: Buch (Online)Book (Online)Language: English Series: SpringerLink BücherPublisher: Wiesbaden : Gabler Verlag / Springer Fachmedien Wiesbaden GmbH, Wiesbaden, 2011Edition: 2nd revised editionDescription: Online-Ressource (XX, 265p. 34 illus, digital)ISBN:
  • 9783834961655
Subject(s): Additional physical formats: 9783834926869 | Buchausg. u.d.T.: Open and closed innovation. 2., rev. ed. Wiesbaden : Gabler, 2011. XX, 265 S.DDC classification:
  • 650
  • 658.406
  • 658.514 23
  • 658.4062 23
RVK: RVK: QP 210LOC classification:
  • HD28-70
  • T173.8
DOI: DOI: 10.1007/978-3-8349-6165-5Online resources: Summary: Many firms have shifted from a Closed Innovation to an Open Innovation strategy. During such change, firms often focus on implementing new processes to identify and use external technologies and new markets. Adapting the innovation culture, however, is neglected and results in a nonsatisfying implementation success. Philipp Herzog develops a theoretical framework focusing on differences between Closed and Open Innovation cultures (e.g. NIH syndrome). Based on a multi-respondent survey among R&D employees in the chemical industry, he provides empirical evidence for many of the hypothesized differences in innovation culture. The 2nd revised edition has been completely reviewed and updatedPPN: PPN: 1650762097Package identifier: Produktsigel: ZDB-2-SBE | ZDB-2-SEB | ZDB-2-SEB | ZDB-2-SXBM
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