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Evolutionary Psychology in the Business Sciences / edited by Gad Saad
Resource type: Ressourcentyp: Buch (Online)Book (Online)Language: English Series: SpringerLink BücherPublisher: Berlin, Heidelberg : Springer-Verlag Berlin Heidelberg, 2011Description: Online-Ressource (XXVI, 371p. 18 illus, digital)ISBN:- 9783540927846
- 658.8
- 650.019
- HF5410-5417.5
- HF5548.8
Contents:
Summary: Preface -- Introduction -- ContributionsSummary: All individuals who operate in the business sphere, whether as consumers, employers, employees, entrepreneurs, or financial traders to name a few constituents, share a common biological heritage and are defined by a universal human nature. As such, it is surprising that so few business scholars have incorporated biological and evolutionary-informed theories within their conceptual toolboxes. This edited book addresses this lacuna by culling chapters at the intersection of the evolutionary behavioral sciences and specific business contexts including in marketing, consumer behavior, advertising, innovation and creativity, intertemporal choice, negotiations, competition and cooperation in organizational settings, sex differences in workplace patterns, executive leadership, business ethics, store design, behavioral decision making, and electronic communication. To reword the famous aphorism of T. G. Dobzhansky, nothing in business makes sense except in the light of evolutionPPN: PPN: 1650995334Package identifier: Produktsigel: ZDB-2-SBE
CONTENTS; The Missing Link: The Biological Roots of the Business Sciences; Fundamental Motives and Business Decisions; Intrasexual Competition Within Organizations; Evolutionary Psychology and Sex Differencesin Workplace Patterns; The Adaptationist Theory of Cooperation in Groups:Evolutionary Predictions for Organizational Cooperation; Caveman Executive Leadership: Evolved LeadershipPreferences and Biological Sex; Leadership in Organizations: An Evolutionary Perspective; Hardwired to Monitor: An Empirical Investigationof Agency-Type Social Contracts in Business Organizations
The Role for Signaling Theory and Receiver Psychologyin MarketingCue Management: Using Fitness Cues to EnhanceAdvertising Effectiveness; "Evolutionary Store Atmospherics" - Designingwith Evolution in Mind; Rationality and Utility: Economics and Evolutionary Psychology; Media Compensation Theory: A Darwinian Perspectiveon Adaptation to Electronic Communication and Collaboration; Index
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