Custom cover image
Reputation Management / edited by Sabrina Helm, Kerstin Liehr-Gobbers, Christopher Storck
Contributor(s): Resource type: Ressourcentyp: Buch (Online)Book (Online)Language: English Series: Management for Professionals | SpringerLink BücherPublisher: Berlin, Heidelberg : Springer-Verlag Berlin Heidelberg, 2011Description: Online-Ressource (VII, 297p. 53 illus, digital)ISBN:- 9783642192661
- 650
- 659.2 23
- 658.45
- HD28-70
- HD59-HD59.6
- HD59.2
Contents:
Summary: Introduction -- Approaching Corporate Reputation -- Measures and Impacts -- Reputation Management in Practice -- Future Trends of Reputation ManagementSummary: Reputation is the most complex asset of an organization. Despite the call for consistent management of corporate reputation comprehensive approaches to measure and steer a company' s reputation are still in their infancy. Reputation management aims at creating a balance between stakeholder demands, perceptions and corporate reality in order to foster behavior that helps a company achieve its business goals. It needs to be based on thorough research and requires orchestrated execution through management processes across organizational units, communication disciplines, and countries. This calls for a management system to establish a closed cycle of strategic planning, implementation, performance measurement, and reporting. The book gives answers to the following questions: What is reputation and which conceptualizations do exist? What are the state-of-the-art methods and tools to measure corporate reputation? What are best practice examples and future trends in the field of corporate reputation management?PPN: PPN: 1651021023Package identifier: Produktsigel: ZDB-2-SBE | ZDB-2-SEB | ZDB-2-SEB | ZDB-2-SXBM
CONTENTS; Part I Introduction; Corporate Reputation: An Introduction to a Complex Construct; Reputation Management; Part II Approaching Corporate Reputation; Overview; How to Approach Reputation; Reputation: A Sociological View; Identity, Image and Reputation; Corporate Branding and Corporate Reputation:Divided by a Shared Purpose?; Reputation in Relationships; Part III Measures and Impacts; Overview; How to Measure Reputation; Challenges in Measuring Corporate Reputation; Measuring Media Corporate Reputations; Reputation Management in Different Stakeholder Groups
Customer-Based Corporate Reputation: Introducinga New Segmentation CriterionFinancial Impacts of Corporate Reputation; Part IV Reputation Management in Practice; Overview; How to Manage Reputation; Integrated Reputation Analysis at Daimler; Reputation Management at Coca-Cola and Beyond; Corporate Reputation and Stock Market Behavior; Part V Future Trends of Reputation Management; Overview; Future Trends of Corporate Reputation Management; Corporate Reputation Risk: Creating an Audit Trail; Corporate Responsibility Reporting Reloaded:The New ESG-Reporting Imperative
Personalization of Corporate CoverageAbout the Authors
No physical items for this record