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Internationalisation and Mode Switching : Performance, Strategy and Timing / by Uwe Sachse

By: Resource type: Ressourcentyp: Buch (Online)Book (Online)Language: English Series: SpringerLink BücherPublisher: Wiesbaden : Gabler Verlag / Springer Fachmedien Wiesbaden GmbH, 2012Description: Online-Ressource (XXII, 418p. 50 illus, digital)ISBN:
  • 9783834969422
Subject(s): Genre/Form: Additional physical formats: 9783834931306 | Buchausg. u.d.T.: Internationalisation and mode switching. 1. ed. Wiesbaden : Gabler, 2012. XXII, 418 S.DDC classification:
  • 658.049
  • 650
  • 658.05 23
  • 658.18
LOC classification:
  • HF54.5-54.56
  • HD62.4 .S23 2012
DOI: DOI: 10.1007/978-3-8349-6942-2Online resources: Summary: Managing an international operation is seen by many as one of the most challenging activities in an enterprise. Uwe Sachse offers substantial answers to the question of how companies behave after they have entered a particular foreign market. The results of the empirical study show that the mode switch is an important option for improving performance in foreign markets. Uwe Sachse shows that, over the duration of foreign business activity, companies pursue characteristic internationalisation pathways through their choice of modePPN: PPN: 1651092672Package identifier: Produktsigel: ZDB-2-SBE
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