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Doomed to Internationalization and Modernization of Corporate Culture : The Russian Experience of German Firms / by Ghenadie Anghel

By: Resource type: Ressourcentyp: Buch (Online)Book (Online)Language: English Series: SpringerLink BücherPublisher: Wiesbaden : Gabler Verlag, 2012Description: Online-Ressource (XVI, 261p. 53 illus, digital)ISBN:
  • 9783834934987
Subject(s): Additional physical formats: 9783834934970 | Buchausg. u.d.T.: Doomed to internationalization and modernization of corporate culture. 1. ed. Wiesbaden : Gabler, 2012. XVI, 261 S.DDC classification:
  • 658.4092
RVK: RVK: QP 305LOC classification:
  • HD28-70
DOI: DOI: 10.1007/978-3-8349-3498-7Online resources: Summary: What kind of corporate- and intercultural problems do German companies encounter on the path towards globally operating enterprises? To what extent should they hold on to, adjust or abandon their long-established values and practices in a new business environment? What must they particularly expect while expanding into the Russian market? Ghenadie Anghel delivers answers to these questions on the basis of revealing interviews with general directors and senior executives of 27 Russian subsidiaries of large DAX-listed companies as well as medium-sized hidden champions.PPN: PPN: 1651274878Package identifier: Produktsigel: ZDB-2-SBE
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