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International Marketing Management : Strategies, Concepts and Cases in Europe / Mario Glowik, Slawomir Smyczek

By: Contributor(s): Resource type: Ressourcentyp: Buch (Online)Book (Online)Language: English Series: Management 10-2012Publisher: München : Oldenbourg, 2012Copyright date: ©2011Description: XIII, 325 S. : Ill., graph. DarstISBN:
  • 9783486597493
Subject(s): Additional physical formats: 9783486709223 | 9783486597493 | Erscheint auch als: International marketing management. Druck-Ausgabe München : Oldenbourg, 2011. XIII, 325 S.DDC classification:
  • 658.84
  • 658.848 23
RVK: RVK: QP 680LOC classification:
  • HF1416.6.E85
DOI: DOI: 10.1524/9783486709223Online resources: Summary: This book takes as its perspective that the customer undoubtedly is positioned in the center of the firm’s overall management activities. True understanding of the customer requires efficient marketing research about the firm’s international business environment.Summary: Review text: "Zur Lektüre empfohlen!" Tatjana Tönsmeyer, sehepunkteOriginal version: Originalfassung: 2011PPN: PPN: 1651895562Package identifier: Produktsigel: ZDB-23-DGG | ZDB-42-OMA12 | EBA-BACKALL | EBA-CL-LAEC | EBA-DGALL | EBA-EBACKALL | EBA-EBKALL | EBA-ECL-LAEC | EBA-EEBKALL | EBA-ESSHALL | EBA-ESTMALL | EBA-SSHALL | EBA-STMALL | GBV-deGruyter-alles | ZDB-23-GBA | ZDB-23-GBE | ZDB-23-OAV | ZDB-23-OAV | ZDB-42-OMA | ZDB-42-OMA
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Online-Ausg. Berlin [u.a.] : De Gruyter, 2012. Online-Ressource |2012||||||||||

2011

In English

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