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Customer Value Generation in Banking : The Zurich Model of Customer-Centricity / by Stefanie Auge-Dickhut, Bernhard Koye, Axel Liebetrau

By: Contributor(s): Resource type: Ressourcentyp: Buch (Online)Book (Online)Language: English Series: Management for Professionals | SpringerLink Bücher | Springer eBook Collection Business and EconomicsPublisher: Cham : Springer, 2016Description: Online-Ressource (XXII, 195 p. 53 illus., 35 illus. in color, online resource)ISBN:
  • 9783319199382
Subject(s): Additional physical formats: 9783319199375 | Druckausg.: 978-3-319-19937-5 | Erscheint auch als: Customer value generation in banking. Druck-Ausgabe Cham [u.a.] : Springer, 2016. XXII, 195 S.DDC classification:
  • 657.8333
  • 658.152
  • 332
LOC classification:
  • HG1-HG9999
  • HG1-9999
  • HG4501-6051
  • HG1501-HG3550
DOI: DOI: 10.1007/978-3-319-19938-2Online resources: Summary: The banking sector is undergoing a process of fundamental transformation - mainly due to the challenges of digitalization, insistent customers, regulation and a volatile economic environment. This book provides an in-depth understanding of the underlying logic of 21st century’s banking environment and helps to develop a roadmap for the successful transformation of contemporary business models. The authors introduce the ‘Zurich model for a customer-centric banking architecture’ enabling the reader to develop a sustainable business model which copes with the challenges of this information age. They identify customer behavior traps in such an environment; introduce adequate strategic instruments and cornerstones for providing added value through financial services, and provide core factors for conducting a successful transformation processPPN: PPN: 1657511332Package identifier: Produktsigel: ZDB-2-ECF | ZDB-2-SEB | ZDB-2-SXEF
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