Customer Value Generation in Banking : The Zurich Model of Customer-Centricity / by Stefanie Auge-Dickhut, Bernhard Koye, Axel Liebetrau

By:

Auge-Dickhut, Stefanie, 1966- [aut]

Contributor(s):

Resource type: Ressourcentyp: Buch (Online)Book (Online)Language: English Series: Management for Professionals | SpringerLink Bücher | Springer eBook Collection Business and EconomicsPublisher: Cham : Springer, 2016Description: Online-Ressource (XXII, 195 p. 53 illus., 35 illus. in color, online resource)ISBN:

9783319199382

Subject(s):

Additional physical formats: 9783319199375 | Druckausg.: 978-3-319-19937-5 | Erscheint auch als: Customer value generation in banking. Druck-Ausgabe Cham [u.a.] : Springer, 2016. XXII, 195 S.DDC classification:

657.8333
658.152
332

LOC classification:

HG1-HG9999
HG1-9999
HG4501-6051
HG1501-HG3550

DOI: DOI: 10.1007/978-3-319-19938-2Online resources:

Summary: The banking sector is undergoing a process of fundamental transformation - mainly due to the challenges of digitalization, insistent customers, regulation and a volatile economic environment. This book provides an in-depth understanding of the underlying logic of 21st century’s banking environment and helps to develop a roadmap for the successful transformation of contemporary business models. The authors introduce the ‘Zurich model for a customer-centric banking architecture’ enabling the reader to develop a sustainable business model which copes with the challenges of this information age. They identify customer behavior traps in such an environment; introduce adequate strategic instruments and cornerstones for providing added value through financial services, and provide core factors for conducting a successful transformation processPPN: PPN: 1657511332Package identifier: Produktsigel: ZDB-2-ECF | ZDB-2-SEB | ZDB-2-SXEF

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