Strategic Communication for Sustainable Organizations : Theory and Practice / by Myria Allen

By:

Allen, Myria [aut]

Resource type: Ressourcentyp: Buch (Online)Book (Online)Language: English Series: CSR, Sustainability, Ethics & Governance | SpringerLink Bücher | Springer eBook Collection Business and EconomicsPublisher: Cham : Springer, 2016Description: Online-Ressource (XX, 308 p. 2 illus, online resource)ISBN:

9783319180052

Subject(s): Additional physical formats: 9783319180045 | Druckausg.: Strategic communication for sustainable organizations. Cham : Springer, 2015. XX, 308 S. | Erscheint auch als: Strategic communication for sustainable organizations. Druck-Ausgabe Cham : Springer, 2016. xx, 308 SeitenRVK: RVK: QP 345 | QP 323 | QP 150LOC classification:

HF5387-HF5387.5
HD62.6
HD60-60.5

DOI: DOI: 10.1007/978-3-319-18005-2Online resources:

Summary: This is a seminal book for anyone who wants to understand, shape or study the communication surrounding sustainability in their interactions with colleagues, employees, supply chain partners, and external stakeholders. It develops essential insights on the basis of an extensive review of relevant theories and research drawn from multiple disciplines. Interview data gathered from organization members who are currently communicating about sustainability in their cities, universities, nongovernmental organizations, small businesses, and large for-profit organizations provide valuable insights from a practitioner’s perspective. The interviewees represent organizations such as the Portland Trailblazers, Tyson Foods, the City and County of Denver, and the Natural Resources Defense Council. Theory, research, and interview comments combine in a reader-friendly way to provide practical insights and stimulate future researchPPN: PPN: 165752406XPackage identifier: Produktsigel: ZDB-2-BUM | ZDB-2-SEB | ZDB-2-SXBM

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