Advanced Google AdWords / Brad Geddes

By:

Geddes, Brad [aut]

Resource type: Ressourcentyp: Buch (Online)Book (Online)Language: English Publisher: Indianapolis, Ind. : Sybex, Wiley, 2014Edition: 3rd edDescription: 1 Online-Ressource (698 Seiten)ISBN:

1118819640
9781118819647
9781118819647
1306638836
9781306638838
9781118929551

Subject(s):

Additional physical formats: 9781118819562 | Erscheint auch als: Advanced Google AdWords Druck-Ausgabe | Erscheint auch als: Advanced Google AdWords. Druck-Ausgabe 3rd ed. Indianapolis, Ind. : Sybex, Wiley, 2014. XXXVI, 657 S.DDC classification:

658.8
658.9
659.144 23
659.14/4
658.8 658.8/72 658.872

RVK: RVK: QP 650LOC classification:

HF5415.1265

Online resources:

Zugang im Netz des KIT

Contents:

Summary: This is the ultimate guide for those who want to quickly get beyond AdWords basics to learn and apply the advanced techniques and tactics that are used by Fortune 500 companies. The book provides insight into AdWords' functionality and advanced features, explaining how they work and providing tips, tactics, and hands-on tutorials, which readers can immediately use on their own PPC campaigns. The third edition features more than 50 pages of new material and has been completely revised to cover all the changes to Google's system, including changes to the campaign structure, bid modifiers, new quality score analysis techniques, and the latest ad extension updates. Expert author Brad Geddes gives advanced insight, direction, and strategies for every aspect of using AdWords to create and manage a successful pay-per-click marketing campaign, and also shows you the best tools and techniques for keyword research, including negative keywords.PPN: PPN: 1657629309Package identifier: Produktsigel: ZDB-38-EBR | ZDB-30-PAD | ZDB-30-PBE | ZDB-30-PQE | ZDB-26-MYL

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