Managing Negative Word-of-Mouth on Social Media Platforms : The Effect of Hotel Management Responses on Observers’ Purchase Intention / by Ines Nee
Resource type: Ressourcentyp: Buch (Online)Buch (Online)Sprache: Englisch Reihen: Innovatives Markenmanagement | SpringerLink Bücher | Springer eBook Collection Business and ManagementVerlag: Wiesbaden : Springer Gabler, 2016Beschreibung: Online-Ressource (XVIII, 235 p. 28 illus, online resource)ISBN:- 9783658139988
- HF5410-5417.5
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