Achieving Brand Loyalty in China through After-Sales Services : With a Particular Focus on the Influences of Cultural Determinants / by Alexander Fraß
Resource type: Ressourcentyp: Buch (Online)Book (Online)Language: English Series: Business Analytics | SpringerLink Bücher | Springer eBook Collection Business and ManagementPublisher: Wiesbaden : Springer Gabler, 2016Description: Online-Ressource (XXI, 317 p. 35 illus, online resource)ISBN:- 9783658143671
- Markentreue
- Kundenservice
- Konsumentenverhalten
- Kfz-Industrie
- Deutschland
- China
- Kraftfahrzeugindustrie
- Nachkaufmarketing
- Kaufverhalten
- Ausländisches Unternehmen
- Servicepolitik
- Kundenbindung
- China
- Business
- Business and Management
- Marketing
- Globalization
- Markets
- Engineering economics
- Engineering economy
- HF5410-5417.5
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