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The global brewery industry : markets, strategies, and rivalries / edited by Jens Gammelgaard (Copenhagen Business School, Denmark), Christoph Dörrenbächer (Berlin School of Economics and Law, Germany)
Mitwirkende(r): Resource type: Ressourcentyp: Buch (Online)Buch (Online)Sprache: Englisch Reihen: New horizons in international business | Edward Elgar E-Book ArchiveVerlag: Cheltenham, U.K ; Northampton, MA, USA : Edward Elgar Publishing, 2013Beschreibung: 1 Online-Ressource (xii, 337 pages)ISBN:- 9781781006351
- 338.476633
- HD9397.A2
- This unique book explores some of the key topics of international business through the context of a global industry, focusing on the challenges brewery companies face as they operate in globalized markets. It examines the strategies of individual firms to develop markets and explores new insights into recent company rivalries, both globally and locally. In addition, it offers detailed analysis of some of the major players in the industry through longitudinal studies. -- ‘This book describes a number of different empirical studies and evaluations of the international brewery industry. This industry has recently undergone two climactic changes within a ten to fifteen year time period. These are a significant industry-wide consolidation of firms and market shares accompanied by the internationalization of what was previously a largely local industry. Understanding the drivers and implications of such abrupt and massive change in the competitive environment of an industry is of great interest to international and strategic management scholars. Most of the book’s chapters address this issue, some at the global industry level, some at a regional level, and some at the level of a specific country. Taken together, they comprise an insightful case study of an interesting industry at its most interesting point in time.’ (William G. Egelhoff, Fordham University, US)
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