Fashion Brand Internationalization : Opportunities and Challenges / edited by Byoungho Jin, Elena Cedrola

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Resource type: Ressourcentyp: Buch (Online)Buch (Online)Sprache: Englisch Reihen: Palgrave Studies in Practice: Global Fashion Brand Management | SpringerLink Bücher | Springer eBook Collection Business and ManagementVerlag: New York : Palgrave Pivot, 2016Beschreibung: Online-Ressource (XVIII, 142 p. 16 illus. in color, online resource)ISBN:

9781137523372

Schlagwörter:

Andere physische Formen: 9781137523365 | Druckausg.: 978-1-137-52336-5 | Printed edition: 9781137523365 | Erscheint auch als: Fashion brand internationalization. Druck-Ausgabe. New York : Palgrave Macmillan, 2016. xviii, 142 SeitenRVK: RVK: QP 612LOC-Klassifikation:

HF5410-5417.5

DOI: DOI: 10.1057/978-1-137-52337-2Online-Ressourcen:

Zusammenfassung: The first volume in the Palgrave Studies in Practice: Global Fashion Brand Management series, this book provides a comprehensive view on the internationalization of fashion brands, offering unique academic and managerial insights into how fashion brands in diverse sizes can build and sustain their businesses in competitive global marketplaces. It explores the theories and trends occurring within the fashion industry, one of the most active sectors of internationalization. The majority of global fashion brands operate beyond their home countries, yet not much is known about the ventures that generate more than half of their revenues. This book takes a critical look at the global-by-nature fashion industry through a collection of actual cases from multiple countries and cultural backgroundsZusammenfassung: 1. Overview of Fashion Brand Internationalization: Theories and Trends -- 2. Ermenegildo Zegna: When Family Values Guide Global Expansion in the Luxury Industry -- 3. Diesel: An Unconventional, Innovative, International Lifestyle, Italian Company -- 4. The Internationalization Trajectory of Bossini: A Fashion Retailing Enterprise from Hong Kong -- 5. Beaucre Merchandising Co., Ltd.: A Successfully Internationalizing Korean Apparel CompanyPPN: PPN: 1657785262Package identifier: Produktsigel: ZDB-2-BUM | ZDB-2-SEB | ZDB-2-SXBM

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