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More Than a Showroom : Strategies for Winning Back Online Shoppers / by Daniel G. Bachrach, Jessica Ogilvie, Adam Rapp, Joe Calamusa

By: Contributor(s): Resource type: Ressourcentyp: Buch (Online)Book (Online)Language: English Series: SpringerLink Bücher | Springer eBook Collection HistoryPublisher: New York : Palgrave Macmillan, 2016Description: Online-Ressource (V, 200 p, online resource)ISBN:
  • 9781137551894
Subject(s): Additional physical formats: 9781349567096 | Erscheint auch als: More than a showroom. Druck-Ausgabe Basingstoke : Palgrave Macmillan, 2016. 200 SeitenDDC classification:
  • 500
  • 658.514 23
RVK: RVK: QP 600LOC classification:
  • Q1-390
DOI: DOI: 10.1057/9781137551894Online resources: Summary: Showrooming is a growing phenomenon in which customers browse products in a retail store and make purchases of similar products through an online vendor. The authors of this book offer retail managers strategic insight in how to stem the loss of resources to showrooming and transform showrooming customers into in-store salesPPN: PPN: 1657793095Package identifier: Produktsigel: ZDB-2-HTY | ZDB-2-BUM | ZDB-2-SEB | ZDB-2-SXBM
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