Managing Media Firms and Industries : What's So Special About Media Management? / edited by Gregory Ferrell Lowe, Charles Brown

Mitwirkende(r):

Resource type: Ressourcentyp: Buch (Online)Buch (Online)Sprache: Englisch Reihen: Media Business and Innovation | SpringerLink Bücher | Springer eBook Collection Business and EconomicsVerlag: Cham : Springer, 2016Auflage: 1st ed. 2016Beschreibung: Online-Ressource (X, 382 p. 20 illus., 17 illus. in color, online resource)ISBN:

9783319085159

Schlagwörter:

Andere physische Formen: 9783319085142 | Erscheint auch als: Managing media firms and industries. Druck-Ausgabe. Cham, Heidelberg [u.a.] : Springer, 2016. X, 382 S.DDC-Klassifikation:

RVK: RVK: AP 17640 | AP 17600 | QR 700LOC-Klassifikation:

HD28-70

DOI: DOI: 10.1007/978-3-319-08515-9Online-Ressourcen:

Zusammenfassung: This volume provides rich insight into the nature and practice of media management. Contributions assess the degree to which management of media firms requires a unique set of skills, highlighting similarities and differences of media firms compared with other industries in terms of management practices, HR development and operational aspects. Success and limitations of research on media management theory is evaluated, both drawing on management theory and examining insights from other disciplines. Dimensions for future research are considered along with practical implications for media managers and corporate structures. The book serves as a valuable reference for researchers, advanced students and practitioners in media industriesPPN: PPN: 1657891488Package identifier: Produktsigel: ZDB-2-BUM | ZDB-2-SEB | ZDB-2-SXBM

Exemplare ( 0 )

Dieser Titel hat keine Exemplare