Introduction to Electronic Commerce and Social Commerce / by Efraim Turban, Judy Whiteside, David King, Jon Outland

Von:

Turban, Efraim, 1930- [aut]

Mitwirkende(r):

Resource type: Ressourcentyp: Buch (Online)Buch (Online)Sprache: Englisch Reihen: Springer Texts in Business and Economics | SpringerLink BücherVerlag: Cham : Springer, 2017Auflage: 4th ed. 2017Beschreibung: Online-Ressource (XXV, 435 p. 74 illus., 63 illus. in color, online resource)ISBN:

9783319500911

Schlagwörter:

Andere physische Formen: 9783319500904 | Druckausg. u.d.T.: Introduction to electronic commerce and social commerce. Fourth edition. Cham : Springer International Publishing, 2017. xxv, 435 Seiten | Erscheint auch als: Introduction to electronic commerce and social commerce. Druck-Ausgabe Fourth edition. Cham : Springer International Publishing, 2017. xxv, 435 SeitenDDC-Klassifikation:

658.87

RVK: RVK: QP 650 | QR 760 | ST 520 | ST 610LOC-Klassifikation:

HF5548.32-HF5548.33

DOI: DOI: 10.1007/978-3-319-50091-1Online-Ressourcen:

Zusammenfassung: This is a complete update of the best-selling undergraduate textbook on Electronic Commerce (EC). New to this 4th Edition is the addition of material on Social Commerce (two chapters); a new tutorial on the major EC support technologies, including cloud computing, RFID, and EDI; ten new learning outcomes; and video exercises added to most chapters. Wherever appropriate, material on Social Commerce has been added to existing chapters. Supplementary material includes an Instructor’s Manual; Test Bank questions for each chapter; Powerpoint Lecture Notes; and a Companion Website that includes EC support technologies as well as online files. The book is organized into 12 chapters grouped into 6 parts. Part 1 is an Introduction to E-Commerce and E-Marketplaces. Part 2 focuses on EC Applications, while Part 3 looks at Emerging EC Platforms, with two new chapters on Social Commerce and Enterprise Social Networks. Part 4 examines EC Support Services, and Part 5 looks at E-Commerce Strategy and Implementation. Part 6 is a collection of online tutorials on Launching Online Businesses and EC Projects, with tutorials focusing on e-CRM; EC Technology; Business Intelligence, including Data-, Text-, and Web Mining; E-Collaboration; and Competition in CyberspaceZusammenfassung: Chapter 1. Overview of Electronic Commerce -- Chapter 2. E-Commerce: Mechanisms, Platforms, and Tools -- Chapter 3. Retailing in Electronic Commerce: Products and Services -- Chapter 4. Business-to-Business E-Commerce -- Chapter 5. Innovative EC Systems: From E-Government to E-Learning, Knowledge Management, E-Health, and C2C Commerce -- Chapter 6. Mobile Commerce and the Internet of Things -- Chapter 7. Social Commerce: Foundations, Social Marketing, and Advertising -- Chapter 8. Social Enterprise and Other Social Commerce Topics -- Chapter 9. Marketing and Advertising in E-Commerce -- Chapter 10. E-Commerce Security and Fraud Issues and Protections -- Chapter 11. Electronic Commerce Payment Systems and Order Fulfillment -- Chapter 12. Implementation Issues: From Globalization to Justification, Privacy, and RegulationPPN: PPN: 1658141873Package identifier: Produktsigel: ZDB-2-BUM | ZDB-2-SEB | ZDB-2-SXBM

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