Strategisches Hotelmanagement / Burkhard von Freyberg, Sabrina Zeugfang

By:

Freyberg, Burkhard von, 1973- [aut]

Contributor(s):

Zeugfang, Sabrina [aut]

Resource type: Ressourcentyp: Buch (Online)Book (Online)Language: German Series: De Gruyter eBook-Paket BWL und VWLPublisher: München : DeGruyter Oldenbourg, 2014Description: XVI, 204 S. : Ill., graf. DarstISBN:

9783486761917
3486761919

Subject(s):

Additional physical formats: 9783486858747 | 9783486990638. | Erscheint auch als: Strategisches Hotelmanagement. Druck-Ausgabe München : De Gruyter Oldenbourg, 2014. XII, 203 S.RVK: RVK: QQ 946LOC classification:

TX911.3.M27

DOI: DOI: 10.1524/9783486858747Online resources:

Zugang im Netz der DHBW

Summary: Biographical note: Prof. Dr. Burkhard von Freyberg (Hochschulefür angewandte Wissenschaften München); Sabrina ZeugfangSummary: In the globally competitive hotel industry, it is important to adopt a strategic orientation. One must also continuously question old practices and initiate new ones. What makes this book unique is that until now, there has been little theoretical or systematic analysis of the hotel industry in the German-speaking worldOriginal version: Originalfassung: 2014PPN: PPN: 1658308336Package identifier: Produktsigel: ZDB-23-DBV14 | ZDB-23-DGG | ZDB-23-OAV | EBA-BACKALL | EBA-CL-LAEC | EBA-DGALL | EBA-EBKALL | EBA-SSHALL | EBA-STMALL | GBV-deGruyter-alles | ZDB-23-DBV | ZDB-23-DGG | ZDB-23-GBA | ZDB-23-GBE

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Restricted Access; Controlled Vocabulary for Access Rights: online access with authorization star

http://purl.org/coar/access_right/c_16ec.

Online-Ausg. Online-Ressource

2014

In German