Value-Oriented Media Management : Decision Making Between Profit and Responsibility / edited by Klaus-Dieter Altmeppen, C. Ann Hollifield, Joost van Loon

Mitwirkende(r):

Resource type: Ressourcentyp: Buch (Online)Buch (Online)Sprache: Englisch Reihen: Media Business and Innovation | SpringerLink Bücher | Springer eBook Collection Business and ManagementVerlag: Cham : Springer, 2017Beschreibung: Online-Ressource (VIII, 240 p. 20 illus., 6 illus. in color, online resource)ISBN:

9783319510088

Schlagwörter:

Andere physische Formen: 9783319510064 | Erscheint auch als: 9783319510064 Druck-Ausgabe | Printed edition: 9783319510064 DDC-Klassifikation:

LOC-Klassifikation:

HD28-70

DOI: DOI: 10.1007/978-3-319-51008-8Online-Ressourcen:

Zusammenfassung: In the light of a rapidly changing media industry with new technologies, actors and advertising models, and the critical role of media in society, this volume highlights the meaning of different values in media companies and media managers’ decisions. It discusses how economic as well as societal values can be equally integrated in media management processes and how such values affect the internal as well as external environment of media companies. The contributions analyze various issues in media management, such as the relationship between quality and audience demand, the role of branding in building values, changes in the value chain, and the impact of deregulation. Further important topics include hypercompetition, mediatization, challenges for media managers and the meaning of corporate social responsibilityZusammenfassung: Theories, Concepts and Findings in Value-Oriented Media Management -- Cultures and Organizations: Structures, Actions and Values in Media Companies -- Corporate Governance and Corporate Social Responsibility: The Role of Management and Leadership for Value Orientation and Implementation -- Trust, Branding, Digitalization: Value DriversPPN: PPN: 1658336429Package identifier: Produktsigel: ZDB-2-BUM | ZDB-2-SEB | ZDB-2-SXBM

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