Older Tourist Behavior and Marketing Tools / by Vania Vigolo

Von:

Vigolo, Vania [aut]

Resource type: Ressourcentyp: Buch (Online)Buch (Online)Sprache: Englisch Reihen: Tourism, Hospitality & Event Management | SpringerLink Bücher | Springer eBook Collection Business and ManagementVerlag: Cham : Springer, 2017Beschreibung: Online-Ressource (XVI, 176 p. 7 illus., 3 illus. in color, online resource)ISBN:

9783319477350

Schlagwörter: Andere physische Formen: 9783319477343 | Erscheint auch als: Older tourist behavior and marketing tools. Druck-Ausgabe Cham : Springer, 2017. XVI, 176 Seiten | Printed edition: 9783319477343 RVK: RVK: QQ 963LOC-Klassifikation:

G149-180

DOI: DOI: 10.1007/978-3-319-47735-0Online-Ressourcen:

Zusammenfassung: This book provides an in-depth analysis of the older-tourist market, and of the challenges and opportunities created by population ageing from a tourism marketing perspective, by combining a demand-side and a supply-side approach to older tourists. The book is divided into three parts, the first of which defines older tourists and presents a critical review of segmentation approaches. The second part then focuses on the behavior of older tourists in terms of the travel planning process, the use of information and communication technologies for travel purposes, and accommodation choices. The final part analyzes the marketing strategies and operative practices of three tourism companies that focus on the older-adult market. Practical implications for tourism suppliers willing to target older tourists are derived. The book is intended primarily for academics, researchers, and professionals in the tourism and hospitality industry. In addition, it will be useful for students attending advanced tourism and hospitality coursesZusammenfassung: Part I Defining the older tourist market -- 1 Population aging: challenges and opportunities for the tourism industry -- 2 Segmentation approaches to older tourists -- Part II Older tourist behavior: the demand-side perspective -- 3 Older tourists' travel planning behavior -- 4 Information and Communication Technologies: impacts on older tourists’ behavior -- 5 Hospitality and older tourists: a focus on accommodation choices -- Part III Marketing to older tourists: the supply-side perspective. 6 Understanding marketing approaches to older tourists: a selection of case studies -- 7 Strategic and operational marketing tools for older touristsPPN: PPN: 1658349814Package identifier: Produktsigel: ZDB-2-BUM | ZDB-2-SEB | ZDB-2-SXBM

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