Principles of Marketology, Volume 2 : Practice / by Hashem Aghazadeh

By:

Aghazadeh, Hashem [aut]

Resource type: Ressourcentyp: Buch (Online)Book (Online)Language: English Series: SpringerLink Bücher | Springer eBook Collection Business and ManagementPublisher: New York : Palgrave Macmillan, 2017Description: Online-Ressource (XLIV, 703 p. 270 illus., 3 illus. in color, online resource)ISBN:

9781137548337

Subject(s):

Additional physical formats: 9781137579805 | Druckausg.: 978-1-137-57980-5 | Printed edition: 9781137579805 | Erscheint auch als: Principles of marketology ; volume 2: Practice. Druck-Ausgabe New York, NY : Palgrave Macmillan, 2017. xliv, 703 SeitenDDC classification:

658.8

LOC classification:

HF5410-5417.5

DOI: DOI: 10.1057/978-1-137-54833-7Online resources:

Summary: Businesses today operate in a more complex and turbulent environment and face intense competition. To be successful, businesses must intelligently understand and deal with their changing environment and market. In this book, Hashem Aghazadeh introduces marketology as a market-related system that enables businesses to achieve competitive success through providing superior value to their key stakeholders. In this regard, the hyper-function of marketology supports business executives to make effective market-related decisions and take efficient market-related actions throughout the organization. Principles of Marketology, Volume 2: Practice concentrates on how to deploy and practice marketology architecture all over the organization. Marketology accomplishes business performance and success based on its organizational design and behavior. In this regard, marketology contributes through generation, dissemination, and exploitation of market intelligence and insight. The future of marketology is contemplated and an integrated guideline of practicing marketology is providedSummary: 1. Marketology Organizational Architecture (MOA) -- 2. Marketology Organizational Design (MOD) -- 3. Marketology Organizational Behavior (MOB) -- 4. Marketology Organizational Contribution (MOC) -- 5. Future of Marketology (FOM) -- 6. Handbook of Marketology (HOM)PPN: PPN: 1658371356Package identifier: Produktsigel: ZDB-2-BUM | ZDB-2-SEB | ZDB-2-SXBM

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