Foreign Direct Investment Inflows Into the South East European Media Market : Towards a Hybrid Business Model / by Zvezdan Vukanović

By:

Vukanovic, Zvezdan [aut]

Resource type: Ressourcentyp: Buch (Online)Book (Online)Language: English Series: Media Business and Innovation | SpringerLink BücherPublisher: Cham ; s.l. : Springer International Publishing, 2016Description: Online-Ressource (XVIII, 202 p, online resource)ISBN:

9783319305127

Subject(s): Additional physical formats: 9783319305103 | Druckausg.: 978-3-319-30510-3 | Erscheint auch als: Foreign direct investment inflows into the south east European media market. Druck-Ausgabe Cham : Springer, 2016. xviii, 202 SeitenDDC classification:

RVK: RVK: QR 700LOC classification:

HD28-70

DOI: DOI: 10.1007/978-3-319-30512-7Online resources:

Summary: Preface.-1 Introduction -- 2 Business Model Research Agenda Positioning: Conceptual Frameworks, Functions, Benefits, Rationale, Dynamics, Performance, and Economic Feasibility -- 3 Framing Current Business Model Innovation Research Agenda -- 4 The Paradigm Shift: From Static to Evolutionary/Dynamic/Transformational/Network/Modular/Dynamic Business Model Concept -- 5 The Conceptual Foundation, Common Motivation, Major Benefits/Disadvantages and Importance of FDI on Economic Growth and Development -- 6 An Evolutionary Conceptual and Multidisciplinary Frameworks, Principles and Criteria for FDI Inflows Determinants -- 7 A Multi-Dimensional Codifying of FDI Technological and Productivity Spillover Absorption Capacity and Threshold Effects -- 8 Economic Profiles and perspectives of FDI Inflows to SEECs Media Markets: Multiple Case Study Research.Summary: This book offers a strategic analysis of current and future perspectives of Foreign Direct Investment (FDI) inflows into the South East European media market. The author develops a hybrid FDI business model strategy to guide media companies wishing to more effectively position and leverage their media infrastructure within the increasingly globalized and expanding media market. By conducting sixteen comparative and exploratory case studies of the South East European media market, the author explores how specific microeconomic factors influence spillover effects, absorption capacities and investment incentives between local and foreign firms through FDI inflows. The book is directed towards researchers and students, as well as practitioners/professionals involved with media organizations.PPN: PPN: 1658466403Package identifier: Produktsigel: ZDB-2-SEB | ZDB-2-SXBM | ZDB-2-BUM

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