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Revenue Management in Manufacturing : State of the Art, Application and Profit Impact in the Process Industry / by Danilo Zatta

By: Resource type: Ressourcentyp: Buch (Online)Book (Online)Language: English Series: SpringerLink Bücher | Springer eBook Collection Economics and FinancePublisher: Cham : Springer, 2016Description: Online-Ressource (XXII, 129 p. 45 illus., 35 illus. in color, online resource)ISBN:
  • 9783319302409
Subject(s): Additional physical formats: 9783319302393 | Druckausg.: 978-3-319-30239-3 | Printed edition: 9783319302393 | Erscheint auch als: Revenue management in manufacturing. Druck-Ausgabe Cham : $nSpringer, 2016LOC classification:
  • HG1-HG9999
DOI: DOI: 10.1007/978-3-319-30240-9Online resources: Summary: This book focuses on the application of revenue management in the manufacturing industry. Though previous books have extensively studied the application of revenue management in the service industry, little attention has been paid to its application in manufacturing, despite the fact that applying it in this context can be highly profitable and instrumental to corporate success. With this work, the author demonstrates that the manufacturing industry also fulfills the prerequisites for the application of revenue management. The book includes a summary of empirical studies that effectively illustrate how revenue management is currently being applied across Europe and North America, and what the profit potential is. "With a strong historical focus on Revenue Management’s Origins and by placing a robust emphasis on its importance in future uses in several industries, Danilo Zatta’s book Revenue Management in Manufacturing will give you and your company the tools needed to improve profitability and performance.” Kevin Mitchell President, The Professional Pricing Society, IncSummary: Introduction -- Concepts and Application -- State of the Art and Perspectives of Revenue Management in the Process Industry -- Implementation of Revenue Management in the Process Industry in North America and Europe -- Use and Profit Impact of Revenue Management in the Process Industry -- Conclusions -- References -- Appendix A: Questionnaires -- Appendix B: Correlation Matrixes -- Appendix C: State of the Art and Implementation of Revenue Management in GermanyPPN: PPN: 1658470060Package identifier: Produktsigel: ZDB-2-ECF | ZDB-2-SEB | ZDB-2-SXEF
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