Business Strategies and Competitiveness in Times of Crisis : A Survey on Italian SMEs / by Laura Gavinelli

By:

Gavinelli, Laura [aut]

Resource type: Ressourcentyp: Buch (Online)Book (Online)Language: English Series: SpringerLink Bücher | Springer eBook Collection Business and ManagementPublisher: London : Palgrave Macmillan, 2016Description: Online-Ressource (XXVI, 290 p. 34 illus, online resource)ISBN:

9781137578105

Subject(s): Additional physical formats: 9781137578099 | Erscheint auch als: Business strategies and competitiveness in times of crisis. [London] : Palgrave Macmillan, 2016. xxvi, 290 Seiten | Printed edition: 9781137578099 LOC classification:

HD62.7

DOI: DOI: 10.1057/978-1-137-57810-5Online resources:

Summary: This book focuses on the relationship between business strategy and competition among Italian SMEs in the aftermath of the economic crisis. First examining business strategy and competitive advantage in a broader sense, Business Strategies and Competitiveness in Times of Crisis goes on to analyse the strategic behaviour of SMEs and the key factors that allow them to overcome the challenges they face. The book covers wide-ranging topics such as marketing and communication strategies, internationalization process and entry modes, access to credit, networking, innovation process and human resources enhancement. Referring to insightful case studies and surveys conducted between 2011 and 2014, it reflects on managerial implications for Italian SMEs and identifies their three main competitive challengesSummary: Chapter 1 Firms Strategies and Competitiveness: an overview -- Chapter 2 The Sources of Competitive Advantage -- Chapter 3 The Competitiveness of Italian Small and Medium-Sized Enterprises (SMEs) -- Chapter 4 A Survey on Monza and Brianza SMEs, Italy -- Chapter 5 Boosting Italian SMEs' Development: first consideration -- BibliographyPPN: PPN: 1658483146Package identifier: Produktsigel: ZDB-2-BUM | ZDB-2-SEB | ZDB-2-SXBM

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