Back to the future: Using marketing basics to provide customer value : proceedings of the 2017 Academy of Marketing Science (AMS) Annual Conference / Nina Krey Patricia Rossi, editors
Contributor(s): Resource type: Ressourcentyp: Buch (Online)Book (Online)Language: English Series: Developments in marketing science: Proceedings of the Academy of Marketing Science | SpringerLink BücherPublisher: Cham : Springer International Publishing, 2018Description: Online-RessourceISBN:- 9783319660233
- HF5415.5-HF5415.53
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