Innovative Research Methodologies in Management : Volume II: Futures, Biometrics and Neuroscience Research / edited by Luiz Moutinho, Mladen Sokele

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Resource type: Ressourcentyp: Buch (Online)Book (Online)Language: English Series: SpringerLink Bücher | Springer eBook Collection Business and ManagementPublisher: Cham : Palgrave Macmillan, 2018Description: Online-Ressource (XXIX, 224 p. 30 illus., 7 illus. in color, online resource)ISBN:

9783319644004

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Additional physical formats: 9783319643991 | Erscheint auch als: 978-3-319-64399-1 Druck-Ausgabe | Printed edition: 9783319643991 | Erscheint auch als: Innovative research methodologies in management ; Volume 2: Futures, biometrics and neuroscience research. Druck-Ausgabe. Cham : Palgrave Macmillan, 2018. xxix, 224 SeitenLOC classification:

HD28-70

DOI: DOI: 10.1007/978-3-319-64400-4Online resources:

Summary: A seminal collection of research methodology themes, this two-volume work provides a set of key scholarly developments related to robustness, allowing scholars to advance their knowledge of research methods used outside of their own immediate fields. With a focus on emerging methodologies within management, key areas of importance are dissected with chapters covering statistical modelling, new measurements, digital research, biometrics and neuroscience, the philosophy of research, computer modelling approaches and new mathematical theories, among others. A genuinely pioneering contribution to the advancement of research methods in business studies, Innovative Research Methodologies in Management presents an analytical and engaging discussion on each topic. By introducing new research agendas it aims to pave the way for increased application of innovative techniques, allow ing the exploration of future research perspectives. Volume II explores a range of research methodologies including the Spatial Delphi and Spatial Shang, Virtual Reality, the Futures Polygon and Neuroscience researchSummary: 1. Convergence of Experts’ Opinions on the Territory: The Spatial Delphi and the Spatial Shang; Simone Di Zio -- 2. Interactive Scenarios; Theodore J. Gordon and Jerome Glenn -- 3. Virtual Reality for Marketing Research; Raymond R. Burke -- 4. The Knowledge Domain of Affective Computing: A Scientometric Review; Maria H. Pestana, Wan-Chen Wang and Luiz Moutinho -- 5. The Effect of Emotions on Brand Recall by Gender using Voice Emotion Response with Optimal Data Analysis; Maria H. Pestana, Wan-Chen Wang and Luiz Moutinho -- 6. The Neuroscience Research Methods in Management; Jyrki Suomala -- 7. Benefits of Neuromarketing in the Product / Service Innovation Process and Creative Marketing Campaign; Jryki Suomala -- 8. Neuromarketing; Robin Clark -- 9. The Futures Polygon Development; Antonio PacinelliPPN: PPN: 1658633512Package identifier: Produktsigel: ZDB-2-BUM | ZDB-2-SEB | ZDB-2-SXBM

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