Social Media: The Good, the Bad, and the Ugly : 15th IFIP WG 6.11 Conference on e-Business, e-Services, and e-Society, I3E 2016, Swansea, UK, September 13–15, 2016, Proceedings / edited by Yogesh K. Dwivedi, Matti Mäntymäki, M.N. Ravishankar, Marijn Janssen, Marc Clement, Emma L. Slade, Nripendra P. Rana, Salah Al-Sharhan, Antonis C. Simintiras

Mitwirkende(r):

Resource type: Ressourcentyp: Buch (Online)Buch (Online)Sprache: Englisch Reihen: SpringerLink Bücher | Springer eBook Collection Computer Science | Lecture notes in computer science ; 9844Verlag: Cham : Springer, 2016Beschreibung: Online-Ressource (XXIV, 730 p. 99 illus, online resource)ISBN:

9783319452340

Schlagwörter:

Andere physische Formen: 9783319452333 | Erscheint auch als: Social media: the good, the bad, and the ugly. Druck-Ausgabe s.l. : Springer, 2016. XXIV, 730 Seiten | Printed edition: 9783319452333 RVK: RVK: SS 4800LOC-Klassifikation:

HF5415.1265

DOI: DOI: 10.1007/978-3-319-45234-0Online-Ressourcen:

Zusammenfassung: This book constitutes the refereed conference proceedings of the 15th IFIP WG 6.11 Conference on e-Business, e-Services and e-Society, I3E 2016, held in Swansea, UK, in September 2016 The 47 full and 17 short papers presented were carefully reviewed and selected from 90 submissions. They are organized in the following topical sections: social media strategy and digital business; digital marketing and customer relationship management; adoption and diffusion; information sharing on social media; impression, trust, and risk management; data acquisition, management and analytics; e-government and civic engagement; e-society and online communitiesZusammenfassung: Social Media Strategy and Digital Business -- Digital Marketing and Customer Relationship Management -- Adoption and Diffusion -- Information Sharing on Social Media -- Impression, Trust, and Risk Management -- Data Acquisition, Management and Analytics -- e-Government and Civic Engagement -- e-Society and Online CommunitiesPPN: PPN: 1658660374Package identifier: Produktsigel: ZDB-2-LNC | ZDB-2-SCS | ZDB-2-SXCS | ZDB-2-SEB | ZDB-2-SEB

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