Pricing done right : the pricing framework proven successful by the worlds most profitable companies / Tim J. Smith

Von:

Smith, Tim J [VerfasserIn]

Resource type: Ressourcentyp: Buch (Online)Buch (Online)Sprache: Englisch Reihen: Wiley online libraryVerlag: Hoboken : Wiley, [2016]Beschreibung: 1 Online-Ressource (xvii, 190 Seiten)ISBN:

1119191157
9781119191155
9781119269892
111926989X
9781119269885
1119269881
9781119183198
1119183197
9781119191155

Schlagwörter:

Andere physische Formen: 1119183197 | 9781119183198. | Erscheint auch als: 978-1-119-18319-8 Druck-AusgabeLOC-Klassifikation:

HF5416.5

DOI: DOI: 10.1002/9781119269885Online-Ressourcen:

Zugang im Netz der DHBW

Zusammenfassung: "Practical guidance and a fresh approach for more accurate value-based pricing Pricing Done Right provides a cutting-edge framework for value-based pricing and clear guidance on ideation, implementation, and execution. More action plan than primer, this book introduces a holistic strategy for ensuring on-target pricing by shifting the conversation from 'What is value-based pricing?' to 'How can we ensure that our pricing reflects our goals?' You'll learn to identify the decisions that must be managed, how to manage them, and who should make them, as illustrated by real-world case studies. The key success factor is to build a pricing organization within your organization; this reveals the relationships between pricing decisions, how they affect each other, and what the ultimate effects might be. With this deep-level insight, you are better able to decide where your organization needs to go. Pricing needs to be done right, and pricing decisions have to be made--but are you sure that you're leaving these decisions to the right people? Few managers are confident that their prices accurately reflect the cost and value of their product, and this uncertainty leaves money on the table. This book provides a practical template for better pricing strategies, methods, roles, and decisions, with a concrete roadmap through execution. Identify the right questions for pricing analyses Improve your pricing strategy and decision making process Understand roles, accountability, and value-based pricing Restructure perspectives to help pricing reflect your organization's goals The critical link between pricing and corporate strategy must be reflected in the decision making process. Pricing Done Right provides the blueprint for more accurate pricing, with expert guidance throughout the change process"--Zusammenfassung: "Pricing Done Right provides a roadmap for the journey so they can get pricing done right as they implement the changes that will better position them for success"--PPN: PPN: 1659103452Package identifier: Produktsigel: ZDB-35-WIC

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