The Internet as a Technology-Based Ecosystem : A New Approach to the Analysis of Business, Markets and Industries / by Nigel Walton

By:

Walton, Nigel [aut]

Resource type: Ressourcentyp: Buch (Online)Book (Online)Language: English Series: SpringerLink Bücher | Springer eBook Collection Business and ManagementPublisher: London : Palgrave Macmillan, 2017Description: Online-Ressource (XIV, 168 p. 15 illus, online resource)ISBN:

9781137600776

Subject(s): Additional physical formats: 9781137600769 | Druckausg.: The Internet as a technology-based ecosystem. London : Palgrave Macmillan, 2017. xiv, 168 Seiten | Printed edition: 9781137600769 RVK: RVK: QR 760LOC classification:

HF5415.1265

DOI: DOI: 10.1057/978-1-137-60077-6Online resources:

Summary: This book examines and critiques classical approaches to strategic analysis, whilst exploring alternative methods which utilise ecosystem and platform concepts, as well as chaos and complexity theories. The innovative study provides a critique of the neoclassical Newtonian school of strategy, and proves it to be largely inappropriate as a decision-making methodology in today’s internet-based market. By developing a new biological hydrothermal vent model in which analogical comparisons are made with the Information Communication Technology (ICT) sector, the chapters challenge existing paradigms of competitive advantage and analyse the extent to which the Internet can be considered to be an ecosystem in its own right. The Internet as a Technology-Based Eco-System offers a range of alternative models and analytical frameworks for the analysis of internet-based technology companies in the twenty-first century, creating a valuable tool for students and academics undertaking research in strategy, technology and electronic engineeringSummary: 1. The Relevance of the Rational, Classical Approach to strategy in the ICT Sector: The Strategy Process -- 2. The Relevance of the Rational, Classical Approach to Strategy in the ICT Sector: The Strategy Content Approach -- 3. A Systems View of Strategy: Complexity, Chaos Theory and Poised Strategy -- 4. Ecosystems Thinking and Modern Platform-Based Ecosystem Theory -- 5. The Development of the Hydrothermal Vent (HTV) Ecosystem Model -- 6. Summary and Conclusion: A Summary of the Contribution Made by the Hydrothermal Vent (HTV) Ecosystem Model in Providing a New Strategic PerspectivePPN: PPN: 1659137969Package identifier: Produktsigel: ZDB-2-BUM | ZDB-2-SEB | ZDB-2-SXBM

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