Standing Room Only : Marketing Insights for Engaging Performing Arts Audiences / by Joanne Scheff Bernstein

By:

Bernstein, Joanne Scheff [aut]

Resource type: Ressourcentyp: Buch (Online)Book (Online)Language: English Series: SpringerLink Bücher | Springer eBook Collection Business and EconomicsPublisher: New York : Palgrave Macmillan, 2014Edition: Second EditionDescription: Online-Ressource (XII, 408 p, online resource)ISBN:

9781137375698

Subject(s):

Additional physical formats: 9781137282934 | Druckausg.: 978-1-137-28293-4 | Printed edition: 9781137282934 LOC classification:

HF5410-5417.5

DOI: DOI: 10.1007/978-1-137-37569-8Online resources:

Summary: Standing Room Only combines practical advice for creating a strategic marketing program and maintaining a successful performing arts organization. This revised edition lays out a framework to navigate the digital age, from online ticketing options, to marketing options in social, and mobile mediaPPN: PPN: 1659357608Package identifier: Produktsigel: ZDB-2-SBE | ZDB-2-PBM | ZDB-2-SEB | ZDB-2-SXBM

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