Strategic writing for UX : drive engagement, conversion, and retention with every word / Torrey Podmajersky

By:

Podmajersky, Torrey [VerfasserIn]

Resource type: Ressourcentyp: Buch (Online)Book (Online)Language: English Publisher: Beijing ; Boston ; Farnham ; Sebastopol ; Tokyo : O'Reilly, June 2019Edition: First editionDescription: 1 Online-Ressource (xiii, 178 Seiten)ISBN:

9781492049364

Subject(s):

Additional physical formats: 9781492049395 | Erscheint auch als: Strategic writing for UX. Druck-Ausgabe First Edition. Beijing : O'Reilly, 2019. xiii, 178 SeitenDDC classification:

005.4/37

RVK: RVK: ST 278Local classification: Lokale Notation: inf 5.52LOC classification:

QA76.9.U83

Online resources:

Zugang im Netz des KIT

Summary: Intro; [ Contents ]; [ Preface ]; 1: Why: Meet the Goals of People and the Organization; Align the Goals of the People and the Organization; Choose Content to Meet the Goals; Identify Purposes, Opportunities, and Constraints; Imagine and Test Solutions; Summary: Words Make Experiences Work; 2: Voice: They Recognize You; Three Example Experiences; Creating a Voice Chart; Using the Voice Chart as a Decision-Making and Iteration Tool; Summary: Lift Every Voice; 3: Conversation for Content-First Design; Face-to-Face, Full-Body Design; Transforming the Conversation into an ExperienceSummary: If You Like It, Put a Value on It7: Tools of the UX Writing Trade; Write for the Context; Managing Content Review; Publishing the Text; Tracking the Content Work to Be Done; Summary: The Tools Are a Means to an End; 8: A 30/60/90-Day Plan; The First 30 Days, AKA Phase 1: What and Who; 30-60 Days, AKA Phase 2: Fires and Foundations; 60-90 Days, AKA Phase 3: Rapid Growth; Summary: To Fix the Words, Build Strong Foundations; 9: What to Do First; Decide What Is Urgent and What Is Important; Ground the Content in Empathy; Introducing UX Content to the TeamSummary: Now You're Having the Right Conversation4: Apply UX Text Patterns; Titles; Buttons, Links, and Other Commands; Descriptions; Empty States; Labels; Controls; Text Input Fields; Transitional Text; Confirmation Messages; Notifications; Errors; Summary: Use Patterns as a Place to Start; 5: Edit, Because They Didn't Go There to Read; Editing in Four Phases; Purposeful; Concise; Conversational; Clear; Summary: Use UX Text to Help People Move Forward; 6: Measuring UX Content Effectiveness; Direct Measurement of UX Content; Researching UX Content; UX Content HeuristicsSummary: Use UX Content to Meet Your Goals[ Index ]; About the AuthorPPN: PPN: 166958237XPackage identifier: Produktsigel: ZDB-4-NLEBK

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