Social Customer Relationship Management : Fundamentals, Applications, Technologies / by Rainer Alt, Olaf Reinhold

By:

Alt, Rainer, 1964- [VerfasserIn]

Contributor(s):

Reinhold, Olaf, 1979- [VerfasserIn]

Resource type: Ressourcentyp: Buch (Online)Book (Online)Language: English Series: Management for Professionals | Springer eBook Collection | Springer eBooks Business and ManagementPublisher: Cham : Springer, 2020Edition: 1st ed. 2020Description: 1 Online-Ressource (XV, 115 p)ISBN:

9783030233433

Subject(s):

Additional physical formats: 9783030233426 | Erscheint auch als: 978-3-030-23342-6 Druck-Ausgabe | Erscheint auch als: Social customer relationship management. Druck-Ausgabe Cham : Springer, 2020. xv, 115 SeitenDDC classification:

658.812 23

LOC classification:

HF5415.5-HF5415.53

DOI: DOI: 10.1007/978-3-030-23343-3Online resources:

Summary: Social CRM: Evolution and Building Blocks -- Social CRM: Four Case Studies -- Social CRM: Tools and Functionalities -- Social CRM: Challenges and PerspectivesSummary: Social media has received considerable attention, and many potential benefits, as well as concerns, are now being discussed. This book explores how social media can successfully support business processes in marketing, sales and service in the context of customer relationship management (CRM). It presents the fundamentals of Social CRM and shows how small and large companies alike have implemented it. In turn, the book presents analytic and operational software tools that offer features for enhancing and streamlining interactions with customers. The book concludes with an overview of essential design areas that businesses need to bear in mind when introducing social media into their CRM strategies. In this regard, it also points out key success factors, limitations, and data protection aspectsPPN: PPN: 167631332XPackage identifier: Produktsigel: ZDB-2-BUM | ZDB-2-SEB | ZDB-2-SXBM

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