Nudging in Management Accounting : Assessment of the Relevance of Nudging in the Corporate Context / by Susanne Rauscher, Annika Zielke

By:

Rauscher, Susanne [VerfasserIn]

Contributor(s):

Zielke, Annika [VerfasserIn]

Resource type: Ressourcentyp: Buch (Online)Book (Online)Language: English Series: BestMasters | Springer eBook Collection | Springer eBooks Economics and FinancePublisher: Wiesbaden : Springer Gabler, 2019Edition: 1st ed. 2019Description: 1 Online-Ressource (XI, 130 p. 2 illus)ISBN:

9783658280178

Subject(s):

Additional physical formats: 9783658280161 | Erscheint auch als: 978-3-658-28016-1 Druck-Ausgabe | Erscheint auch als: Nudging in management accounting. Druck-Ausgabe Wiesbaden : Springer Gabler, 2019. 130 SeitenDDC classification:

330.01 23

LOC classification:

HB71-74

DOI: DOI: 10.1007/978-3-658-28017-8Online resources:

Summary: The Concept of Nudging -- Behavioral Impact in Management Accounting -- Qualitative Study – Status Quo in Management Accounting -- Experiment – Effect of Nudges in Management Accounting -- Critical Reflection of the ApproachSummary: Susanne Rauscher and Annika Zielke provide an in-depth analysis of the relevance of nudging as a potential solution approach for behavioral issues within the area of management Accounting. It challenges whether learnings from already successful applications of nudging especially in the social and political context can be transferred to the corporate environment of management accounting. This study contributes to the increasing interest in behavioral economics in the corporate context. Its findings have the potential to impact both academic research and practitioners’ work. Contents • The Concept of Nudging • Behavioral Impact in Management Accounting • Qualitative Study – Status Quo in Management Accounting • Experiment – Effect of Nudges in Management Accounting • Critical Reflection of the Approach Target Groups • Lecturers, students and practitioners in the field of management accounting, accounting, controlling and behavioral economics The Authors Susanne Rauscher completed her Bachelor of Science in Business Administration at the University of Mannheim, Germany. Annika Zielke completed her Bachelor of Science in Business Administration at the Goethe University of Frankfurt, Germany. They both obtained their Master of Science in the CEMS International Management Program at the University of Cologne, Germany, and are currently working in the FMCG industryPPN: PPN: 1681725118Package identifier: Produktsigel: ZDB-2-ECF | ZDB-2-SEB | ZDB-2-SXEF

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