Marketing and Smart Technologies : Proceedings of ICMarkTech 2019 / edited by Álvaro Rocha, José Luís Reis, Marc K. Peter, Zorica Bogdanović

Contributor(s):

Resource type: Ressourcentyp: Buch (Online)Book (Online)Language: English Series: Smart Innovation, Systems and Technologies ; 167 | Springer eBooks Intelligent Technologies and RoboticsPublisher: Singapore : Springer, 2020Edition: 1st ed. 2020Description: 1 Online-Ressource (XXVI, 458 p. 91 illus., 63 illus. in color)ISBN:

9789811515644

Subject(s):

Additional physical formats: 9789811515637 | Erscheint auch als: 978-981-15-1563-7 Druck-AusgabeDDC classification:

006.3 23

LOC classification:

Q342

DOI: DOI: 10.1007/978-981-15-1564-4Online resources:

Summary: The Digital Advertising Conceptual Flow - A Literature Review -- Featured Snippets Results in Google Web Search: An Exploratory Study -- Willingness to pay a premium price for streaming services: the role of trust in services -- Websites as spaces of confluence: narratives and the pursuit of legitimacy -- User Behavior: The Case of Instagram -- The Influence of YouTubers in Consumer BehaviorSummary: This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2019), held at Maieutica Academic Campus (University Institute of Maia & Polytechnic Institute of Maia) in Maia, Portugal, from 27 to 29 November 2019. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologiesPPN: PPN: 1684977142Package identifier: Produktsigel: ZDB-2-INR | ZDB-2-SEB | ZDB-2-SXIT

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