Customer-driven disruption : five strategies to stay ahead of the curve / Suman Sarkar

Von:

Sarkar, Suman [VerfasserIn]

Resource type: Ressourcentyp: Buch (Online)Buch (Online)Sprache: Englisch Verlag: Oakland, CA : Berrett-Koehler Publishers, Inc., [2019]Beschreibung: 1 Online-Ressource (193 p)ISBN:

9781523099764
9781523099771

Schlagwörter:

Andere physische Formen: 9781523099757. | Erscheint auch als: Customer-driven disruption. Druck-Ausgabe Oakland, CA : Berrett-Koehler Publishers, Inc, 2019. xii, 176 SeitenDDC-Klassifikation:

658.8/12

LOC-Klassifikation:

HF5415.5

Online-Ressourcen:

Zugang im Netz des KIT

Zusammenfassung: Cover; Half Title; Title; Copyright; Dedication; Contents; Preface; INTRODUCTION: DISRUPTION MYTH; New Strategies for Disruption; Focus; 1 CUSTOMERS DRIVE DISRUPTION; Focus on Customer Needs, Not What's Articulated; Recognize That Customer Needs Vary by Country and Geography; Generational Changes Will Drive Future Disruptions; How Generational Changes Affect Businesses; Realizing That Technology and Innovation Do Not Disrupt Companies; Disconnect between Customer Needs and Technology Development; Walmart Versus Amazon; 2 CUSTOMER-FOCUSED STRATEGIES NEEDED TO AVOID DISRUPTIONZusammenfassung: Making Affordable Personalization a Reality5 CUSTOMER-FOCUS STRATEGY 3: CUSTOMERS WON'T WAIT; Introduce New Products or Services Quickly; After Launch, Plan for Quick Scaling to Keep Up with Demand; Create the Right Service Model; How to Respond Faster to Changing Customer Needs; Responding Faster to Customer Needs; 6 CUSTOMER-FOCUS STRATEGY 4: GOOD ENOUGH IS NO LONGER GOOD ENOUGH; Step 1: Focus on Quality, Now; Step 2: Set Standards That Customers Can't Resist; Step 3: Optimize Manufacturing for Quality, Not Output; Step 4: Don't Be Afraid to Challenge Industry NormsZusammenfassung: Step 5: Think Supply ChainWinning with Quality; 7 CUSTOMER-FOCUS STRATEGY 5: DISREGARD STRATEGIES 1 THROUGH 4; Understanding Future Customer Needs and Developing Strategies for Them; Empowering Teams; Paying Attention to Detail; Business Reinvention; CONCLUSION: CHOOSING AND IMPLEMENTING THE STRATEGIES; Selecting the Right Customer-Focused Strategies; Changing Organization Perspective; Societal Implications; Appendix: Disruption Assessment; Notes; Acknowledgments; Index; A; B; C; D; E; F; G; H; K; L; M; N; O; P; Q; R; S; T; U; V; W; X; Y; Z; About the AuthorZusammenfassung: Why Companies Don't Focus on CustomersFailure of Current Business Strategies; New Customer-Focused Strategies Are Needed to Avoid Disruption; Successful Turnarounds; 3 CUSTOMER-FOCUS STRATEGY 1: WIN WITH CURRENT CUSTOMERS BEFORE CHASING AFTER NEW ONES; Getting Current Customers to Spend More; Increasing Service Levels without Ruining Yourself; Increasing Revenue Profitably; Getting Existing Customers to Spend More; 4 CUSTOMER-FOCUS STRATEGY 2: PERSONALIZATION IS NOT A LUXURY; The Personalization Revolution; Personalization Then and Now; How to Deliver Affordable PersonalizationPPN: PPN: 1685641903Package identifier: Produktsigel: BSZ-4-NLEBK-KAUB | GBV-4-BusiCore | GBV-4-CommColl | ZDB-4-EBA | ZDB-4-EBU | ZDB-4-NLEBK

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