The B corp handbook : how you can use business as a force for good / Ryan Honeyman, Tiffany Jana, DM ; foreword by Rose Marcario

By:

Honeyman, Ryan [VerfasserIn]

Contributor(s):

Resource type: Ressourcentyp: Buch (Online)Book (Online)Language: English Publisher: Oakland, CA : Berrett-Koehler Publishers, [2019]Description: 1 Online-RessourceISBN:

9781523097562
9781523097555

Subject(s):

Additional physical formats: 9781523097531. | Erscheint auch als: The B corp handbook. Druck-Ausgabe Second edition. Oakland, CA : Berrett-Koehler Publishers, 2019. xii, 221 SeitenLOC classification:

HD60

Online resources:

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Summary: ""This book shows how using business as a force for good, not just pursuing short-term profits, can be better for consumers, employees, local communities, the environment, and your company's long-term bottom line." --Tony Hsieh, New York Times bestselling author of Delivering Happiness and CEO, Zappos.com, Inc. B Corps are a global movement of more than 2,700 companies in 60 countries--like Patagonia, Ben & Jerry's, Kickstarter, Danone North America, and Eileen Fisher--that are using the power of business as a force for good. B Corps have been certified to have met rigorous standards of social and environmental performance, accountability, and transparency. This book is the authoritative guide to the what, why, and how of B Corp certification. Coauthors Ryan Honeyman and Dr. Tiffany Jana spoke with the leaders of over 200 B Corps from around the world to get their insights on becoming a Certified B Corp, improving their social and environmental performance, and building a more inclusive economy. The second edition has been completely revised and updated to include a much stronger focus on diversity, equity, and inclusion (DEI). These changes are important because DEI can no longer be a side conversation--it must be a core value for any company that aspires to make money and make a difference. While this book is framed around the B Corp movement, any company, regardless of size, industry, or location, can use the tools contained here to learn how to build a better business. As the authors vividly demonstrate, using business as a force for good can help you attract and retain the best talent, distinguish your company in a crowded market, and increase trust in your brand"--Summary: ""This book shows how using business as a force for good, not just pursuing short-term profits, can be better for consumers, employees, local communities, the environment, and your company's long-term bottom line." --Tony Hsieh, New York Times bestselling author of Delivering Happiness and CEO, Zappos.com, Inc"--PPN: PPN: 1685645542Package identifier: Produktsigel: BSZ-4-NLEBK-KAUB | GBV-4-BusiCore | ZDB-4-EBA | ZDB-4-EBU | ZDB-4-NLEBK

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