Ethical branding and marketing : cases and lessons / edited by Hagai Gringarten and Raúl Fernández-Calienes

Mitwirkende(r):

Resource type: Ressourcentyp: Buch (Online)Buch (Online)Sprache: Englisch Reihen: Routledge advances in management and business studiesVerlag: New York, NY : Routledge, 2019Beschreibung: 1 Online-RessourceISBN:

0429442521
9780429442520

Schlagwörter:

Andere physische Formen: 1138337277 | 9781138337275 | Erscheint auch als: Ethical branding and marketing. Druck-Ausgabe. New York, NY : Routledge, 2019DDC-Klassifikation:

174/.4

LOC-Klassifikation:

HF5415

Online-Ressourcen:

Zugang im Netz des KIT

Zusammenfassung: 6 Is Academe Cheapened by Branding: Universities and Programs?7 Ethical Branding, Homeowner Associations, and Judicial Review Using a Socially Responsible: Administrative Law "Hard-Look" Standard; 8 Ethical Branding Best Practices: A Study of Fabindia in the Context of Social Business; 9 Happy Brands and Ethical Implications; 10 Slavery, Chocolate, and Artificial Intelligence: Brands Ethical Dilemmas in a Modern World; 11 Jardine Matheson: Drugs, War, and Empire; 12 Ethics and Celebrity Advertising: Cases in the Indian Advertising Industry; List of Contributors; Further Readings; IndexZusammenfassung: Cover; Half Title; Series Page; Title Page; Copyright Page; Dedication; Contents; List of "Check Your Understanding"; Preface; Acknowledgements; 1 Older Adults, Aggressive Marketing, and Unethical Behavior: A Sure Road to Financial Fraud?; 2 Twitter Me This: Fake News, Real Issues, and the Twitter Presidency; 3 Ethical Branding in Franchising: Implications for Brand Values and Corporate Culture; 4 Lessons from the Housing Crisis Support a Formal Fiduciary Standard in For-Profit Higher Education; 5 Bayer, Ethics, and the Anthrax Scare: Leveraging National Crisis for a Public Relations BonanzaPPN: PPN: 1685648215Package identifier: Produktsigel: BSZ-4-NLEBK-KAUB | ZDB-4-NLEBK

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