Relationship marketing in the digital age / Robert W. Palmatier and Lena Steinhoff

By:

Palmatier, Robert W [VerfasserIn]

Contributor(s):

Steinhoff, Lena [VerfasserIn]

Resource type: Ressourcentyp: Buch (Online)Book (Online)Language: English Series: Routledge studies in marketingPublisher: New York ; London : Routledge, 2019Description: 1 Online-RessourceISBN:

9781315143583
9781351388238
9781351388245
9781351388221

Subject(s):

Additional physical formats: 9781138310025. | Erscheint auch als: Relationship marketing in the digital age. Druck-Ausgabe$ New York : Routledge, Taylor & Francis Group, 2019. xx, 244 SeitenRVK: RVK: QP 620LOC classification:

HF5415.55

Online resources:

Zugang im Netz des KIT

Summary: Introductory chapter -- Relationship marketing and the digital age -- Understanding relationship marketing -- Relationship marketing theory -- Relationship marketing framework -- Applying relationship marketing -- Relationship marketing dynamics -- Relationship marketing strategies -- Relationship marketing targeting -- Research and managerial guidelines for relationship marketing in the digital age -- References -- Glossary -- IndexPPN: PPN: 1685654835Package identifier: Produktsigel: BSZ-4-NLEBK-FROGFH | BSZ-4-NLEBK-KAUB | ZDB-4-NLEBK

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