Eurasian Business Perspectives : Proceedings of the 25th Eurasia Business and Economics Society Conference / edited by Mehmet Huseyin Bilgin, Hakan Danis, Ender Demir, Meltem Ş. Ucal.

Contributor(s):

Resource type: Ressourcentyp: Buch (Online)Book (Online)Language: English Series: Eurasian Studies in Business and Economics ; 12/2 | Springer eBook CollectionPublisher: Cham : Springer International Publishing, 2020Publisher: Cham : Imprint: Springer, 2020Edition: 1st ed. 2020Description: 1 Online-Ressource(XVII, 367 p. 50 illus.)ISBN:

9783030350512

Subject(s):

Additional physical formats: 9783030350505 | 9783030350529 | 9783030350536 | Erscheint auch als: Eurasian business perspectives. Druck-Ausgabe Cham, Switzerland : Springer, 2020. XVII, 367 Seiten | Erscheint auch als: 9783030350505 Druck-Ausgabe | Erscheint auch als: 9783030350529 Druck-AusgabeDDC classification:

658.8342 23

DOI: DOI: 10.1007/978-3-030-35051-2Online resources:

Summary: Marketing -- Tourism -- Management -- Accounting and Finance.Summary: This volume of Eurasian Studies in Business and Economics presents selected theoretical and empirical papers from the 25th Eurasia Business and Economics Society (EBES) Conference, held in Berlin, Germany, in May 2018. Covering diverse areas of business and management from different geographic regions, the book focuses on current topics such as consumer engagement, consumer loyalty, travel blogging, and AirBnB's marketing communication strategy, as well as healthcare project evaluation and Industry 4.0. It also includes related studies that analyze accounting and finance aspects like bank reliability and the bankruptcy risks of equity crowdfunding start-ups.PPN: PPN: 1691525790Package identifier: Produktsigel: ZDB-2-BUM | ZDB-2-SEB | ZDB-2-SXBM

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