Data-driven marketing content : a practical guide / Lee Wilson

By:

Wilson, Lee [VerfasserIn]

Resource type: Ressourcentyp: Buch (Online)Book (Online)Language: English Publisher: Bingley, UK : Emerald Publishing, 2019Edition: First editionDescription: 1 Online-Ressource (xvi, 172 Seiten)ISBN:

9781789738179

Subject(s):

Additional physical formats: 9781789738193 | 9781789738186 | Erscheint auch als: 9781789738186 Druck-AusgabeDDC classification:

658.83 23

RVK: RVK: QP 600DOI: DOI: 10.1108/9781789738179Online resources:

Summary: Cover; DATA-DRIVEN MARKETING CONTENT: A PRACTICAL GUIDE; Praise for Data-driven Marketing Content: A Practical Guide; DATA-DRIVEN MARKETING CONTENT: A PRACTICAL GUIDE; Copyright; Dedication; Table of Contents; List of Figures; Author Biography; Foreword; Acknowledgements; 1. Introducing Data-driven Content; Data-driven Content; The Data-driven Content Process; Needs: Data Discovery, Opportunity and Consolidating Needs; Collection: Data Collection, Assessment and Labelling; Processing: Data Processing, Storage and Distribution; Management: Data Managing, Integrity and UsefulnessSummary: This practical content guide empowers businesses to understand, identify and act on big-data opportunities, producing superior business insights for prolific marketing gainsPPN: PPN: 169415596XPackage identifier: Produktsigel: ZDB-1-EPB | ZDB-55-BME | ZDB-1-BMEN | ZDB-1-EPB-ebook | ZDB-55-ELD

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