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Employer branding for the hospitality and tourism industry : finding and keeping talent / Sjoerd Gehrels, Stenden Hotel Management School, The Netherlands

By: Resource type: Ressourcentyp: Buch (Online)Book (Online)Language: English Publisher: Bingley, UK : Emerald Publishing, 2019Edition: First editionDescription: 1 Online-Ressource (xii, 196 Seiten)ISBN:
  • 9781789730692
Subject(s): Additional physical formats: 9781789730715 | 9781789730708 | Erscheint auch als: 978-1-78973-071-5 Online-Ausgabe, Epub | Erscheint auch als: Employer branding for the hospitality and tourism industry. Druck-Ausgabe First edition. Wagon Lane, Bingle, UK : Emerald Publishing, 2019. XII, 196 SeitenDDC classification:
  • 647.940683 23
RVK: RVK: QQ 940DOI: DOI: 10.1108/9781789730692Online resources: Summary: Employer Branding (EB) aims to assist businesses in becoming the employer of choice for potential employees, and provides hands-on tools in attracting, developing and retaining people. Employer Branding for the Hospitality and Tourism Industry explores the potential of EB in changing approaches to managing people and improving opinions on careers in the hospitality sector.With a focus that goes beyond large companies, the book innovatively explores the possibilities of implementing EB methods within small-and medium-sized enterprises (SMEs) operating in the field of hospitality and tourism. Using international case studies taken from real world research, Gehrels highlights practical ways for companies in the hospitality and tourism sector to adopt EB strategies to best suit their business, employees and customers. For an industry with a high labour turnover and negative public image in terms of its employment practices, Employer Branding is more vital than ever in its ability to attract potential employees in a targeted and efficient manner. It is a must-read for both current and future practitioners, as well as for researchers and academics in the field of tourism, hospitality, branding and employment.PPN: PPN: 1694162621Package identifier: Produktsigel: ZDB-1-EPB | ZDB-55-BME | ZDB-1-BMEN | ZDB-1-EPB-ebook | ZDB-55-ELD
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