Employer branding for the hospitality and tourism industry : finding and keeping talent / Sjoerd Gehrels, Stenden Hotel Management School, The Netherlands

Von:

Gehrels, Sjoerd [VerfasserIn]

Resource type: Ressourcentyp: Buch (Online)Buch (Online)Sprache: Englisch Verlag: Bingley, UK : Emerald Publishing, 2019Auflage: First editionBeschreibung: 1 Online-Ressource (xii, 196 Seiten)ISBN:

9781789730692

Schlagwörter:

Andere physische Formen: 9781789730715 | 9781789730708 | Erscheint auch als: 978-1-78973-071-5 Online-Ausgabe, Epub | Erscheint auch als: Employer branding for the hospitality and tourism industry. Druck-Ausgabe First edition. Wagon Lane, Bingle, UK : Emerald Publishing, 2019. XII, 196 SeitenDDC-Klassifikation:

647.940683 23

RVK: RVK: QQ 940DOI: DOI: 10.1108/9781789730692Online-Ressourcen:

Zusammenfassung: Employer Branding (EB) aims to assist businesses in becoming the employer of choice for potential employees, and provides hands-on tools in attracting, developing and retaining people. Employer Branding for the Hospitality and Tourism Industry explores the potential of EB in changing approaches to managing people and improving opinions on careers in the hospitality sector.With a focus that goes beyond large companies, the book innovatively explores the possibilities of implementing EB methods within small-and medium-sized enterprises (SMEs) operating in the field of hospitality and tourism. Using international case studies taken from real world research, Gehrels highlights practical ways for companies in the hospitality and tourism sector to adopt EB strategies to best suit their business, employees and customers. For an industry with a high labour turnover and negative public image in terms of its employment practices, Employer Branding is more vital than ever in its ability to attract potential employees in a targeted and efficient manner. It is a must-read for both current and future practitioners, as well as for researchers and academics in the field of tourism, hospitality, branding and employment.PPN: PPN: 1694162621Package identifier: Produktsigel: ZDB-1-EPB | ZDB-55-BME | ZDB-1-BMEN | ZDB-1-EPB-ebook | ZDB-55-ELD

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