The Myth and Propaganda of Black Buying Power / by Jared A. Ball

Von:

Ball, Jared A [VerfasserIn]

Resource type: Ressourcentyp: Buch (Online)Buch (Online)Sprache: Englisch Reihen: Springer eBook CollectionVerlag: Cham : Springer International Publishing, 2020Verlag: Cham : Imprint: Palgrave Pivot, 2020Auflage: 1st ed. 2020Beschreibung: 1 Online-Ressource (XI, 111 p.)ISBN:

9783030423551

Schlagwörter: Andere physische Formen: 9783030423544 | 9783030423568 | 9783030423575 | Erscheint auch als: 9783030423544 Druck-Ausgabe | Erscheint auch als: 9783030423568 Druck-Ausgabe | Erscheint auch als: 9783030423575 Druck-Ausgabe | Erscheint auch als: The myth and propaganda of black buying power. Druck-Ausgabe Cham, Switzerland : Palgrave Macmillan, 2020. xi,111 SeitenRVK: RVK: QI 540 | MF 1000DOI: DOI: 10.1007/978-3-030-42355-1Online-Ressourcen:

Zusammenfassung: Chapter 1. Propaganda v. Economics: Constructing a Myth -- Chapter 2. Buying Power Not Protest: The Myth Presents Unrest -- Chapter 3. The Myth’s Modern Purveyors: Reviewing Selig and Nielsen -- Chapter 4. The Myth at Play: The Oh So Suitable Environment -- Chapter 5. Freedom Was the Call but ‘Instead, They Got a Bank’ -- Chapter 6. Conclusion.Zusammenfassung: This Palgrave Pivot offers a history of and proof against claims of "buying power" and the impact this myth has had on understanding media, race, class and economics in the United States. For generations Black people have been told they have what is now said to be more than one trillion dollars of "buying power," and this book argues that commentators have misused this claim largely to blame Black communities for their own poverty based on squandered economic opportunity. This book exposes the claim as both a marketing strategy and myth, while also showing how that myth functions simultaneously as a case study for propaganda and commercial media coverage of economics. In sum, while “buying power” is indeed an economic and marketing phrase applied to any number of racial, ethnic, religious, gender, age or group of consumers, it has a specific application to Black America.PPN: PPN: 1697211283Package identifier: Produktsigel: ZDB-2-ECF | ZDB-2-SEB | ZDB-2-SXEF

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